Paradise Valley Community College — Director of Marketing
Filed in Administrative on May 24, 2023
Job Title: PR Marketing Director College
Job ID: 318551
Location: Paradise Valley Community College
Full/Part Time: Full-Time
Regular/Temporary: Regular
Salary Range
$90,670 – $117,871 / Annually, DOE
Grade
123
Work Schedule
Monday – Friday, 8am – 5pm; some evenings and weekends may be required Summer Hours: Monday – Thursday, 7am-6pm
Work Calendar
12 Months
Maricopa Summary
Are you looking for a place to work where you can make a real difference in the lives of over 200,000 college students every year?
Would you like to be part of an organization that adds $7.2 billion dollars to the economy and supports nearly 100,000 jobs in the fastest growing county in the United States?
Whether you’re teaching, working, or learning Make It Happen At Maricopa County Community Colleges!
About Us
What’s Currently Happening at Maricopa
- Many of our campuses have received grant awards through the National Science Foundation to improve undergraduate STEM Education: Hispanic-Serving institutions program (HSI Program).
- Commitment to diversity, inclusion, equity and employee groups to create an environment of shared governance
- One of the largest community college systems in the country
- 2020 Healthy Arizona Worksites Program recipient
- Named 19th Best Employer for Women by Forbes
- 2019 No. 42 in Arizona’s Best Employers
Campus Statement
Paradise Valley Community College (PVCC) is a Learning Centered College that supports a diverse and inclusive environment where mutual respect, equity and understanding and incorporating views from dissimilar frames of reference are encouraged and valued. Please review PVCC’s track record and join us on our continued path of student success.
PVCC’s Commitment to Diversity, Equity and Inclusion: As a college we embrace equity, engagement, inclusion and innovation. We seek to continuously improve our campus through diverse identities, expertise and perspectives. We are committed to creating engaging relationships that inspire and support all learners to increase their capacity for personal growth and positive social change. PVCC provides access to these opportunities in a welcoming, inclusive, and supportive environment for all our students, employees, and community members.
Benefits
The Maricopa County Community College District (MCCCD) is committed to providing you with a competitive, comprehensive benefits program that provides the care you and your family need to lead healthy and productive lives. Our benefits are designed to provide support for every life stage and lifestyle in our community.
Benefits & Perks Options:
- 16 paid observed holidays
- Arizona State Retirement System (ASRS) & 12% Employee Contribution Match (Pension, Long Term Disability, and Health Insurance)
- Paid vacation, sick, and personal time (if applicable)
- Maricopa Employee Store: Perks & Gears (exclusive discounts and offers for Maricopa Community Colleges faculty and staff)
- $4,000 Annual professional development growth funding (if applicable)
- Tuition reimbursement for employees and dependents (if applicable)
- Flexible work schedules
- Maricopa Employee Health & Wellness Program:
- Sight-On-Site Eye Care Services
- Diabetes Empowerment Education Program
- Mobile On-site Mammography Screenings
- Employee Assistance Program (EAP)
- WondrTM online program that teaches clinically-proven, healthy habits that lead to less stress, better sleep, weight loss, and more
- Pre-Retirement Events
- Public Service Loan Forgiveness (may forgive the remaining balance on a federal student loan made directly by the U.S. Department of Education after qualifying).
- 10+ Maricopa Affinity Resource Employee Groups (Celebrates diversity, embraces inclusion, and supports employees, students, and community!)
Job Summary
The Public Relations and Marketing Director provides visionary leadership for all public relations, marketing, and communications functions for Paradise Valley Community College in alignment with the college strategic vision and mission. Reporting directly to the President, this position will lead a team to develop and implement effective and comprehensive marketing strategies designed to enhance the public image of the college, increase enrollment, encourage partner engagement, and highlight and advance the diverse programs and services of the college. The Director supports all of the College’s public relations, internal and external communication efforts, communications and marketing campaigns, digital and social media initiatives, and works in collaboration and alignment with the Maricopa Community College District.
This position will also demonstrate a collaborative spirit, a dedication to putting students first, and a commitment to serving diverse and nontraditional college students. The Director provides leadership and strategic decision-making and demonstrates a commitment to student success, diversity, service excellence, innovation, and collaboration. It is critical that the Director be a strong communicator and effective partner to a diverse population of administrators, faculty, staff, district colleagues, and the public.
Additional Information
Would you like to work at an “Aspen Institute Top 150 Community College” that transforms lives on a daily basis in a fast-paced, collegial environment? Join our Paradise Valley Community College (PVCC) team to make a difference in our community, enact positive social change, and improve students’ lives everyday.
PVCC is eligible to apply for the 2023 Aspen Prize for Community College Excellence. The $1 million Aspen Prize for Community College Excellence, awarded every two years, is the nation’s signature recognition for America’s community colleges.
Even more importantly, PVCC, which has earned this recognition biennially since 2013, is the only community college in Arizona to achieve this distinction this year. The colleges selected for this honor stand out among more than 1,000 community colleges nationwide as having high and improving levels of student success as well as equitable outcomes for Black and Hispanic students and those from lower-income backgrounds.
The Aspen Institute evaluates various criteria in its selection process and validates the levels of active and engaged learning in the classroom and the progress PVCC is making with the implementation of Guided Pathways.
- First-year retention rates
- Graduation rates 150 percent normal program completion time
- Improvement of student success rates over time
- Graduation rates of underrepresented minority students
- Graduation rates of low income students
Essential Functions
40% Provides leadership for the team that executes all aspects of public relations, marketing, and internal and external communications for the college. Creates and implements the college’s communication plan, manages and administers all College marketing and advertising strategies, produces and/or directs the creative development of all print and digital materials including the social media presence. Leads the creation and execution of an impactful brand strategy built on a culture of data-driven, high-impact marketing practices.
30% Manages all public relations for the college and sends out press releases to all media contacts; collaborates effectively for all areas of the college to create positive news for internal and external media. Responsible for all crisis communication.
20% Collaborates with all college areas to develop clear communication and promotional strategies; informs and consults with executive leadership regarding strategy, outcomes, trends and offers suggestions and input for continuous improvement. Works collaboratively with Maricopa Community College District Marketing to ensure alignment with and support of District Initiatives.
10% Manages all data analytics related to marketing, including google analytics, social media data, digital advertising analytics, etc, performs other related duties as assigned.
Minimum Qualifications
A Bachelor’s Degree from a regionally accredited institution in public relations, marketing, journalism or related field and five years of public relations and marketing experience that includes planning, managing and implementing associated programs and marketing campaigns and two years of management and supervisory experience.
OR
An equivalent combination of the conferred degree and directly related full-time work experience as described above sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation, may be considered.
Desired Qualifications
- Master’s Degree or higher in Public Relations, Marketing, Communications or other closely related field
- Experience leading a marketing team and overseeing the development and execution of the marketing strategy
- Experience with optimizing online content through social media management, web design/content, email marketing, and digital advertising
- Experience with managing the public relations communication in an enterprise level organization and /or public sector
- Experience with analyzing marketing data and analytics, social media data, digital advertising analytics to enhance the colleges’ marketing efforts
- Demonstrated commitment to inclusivity in marketing messaging and efforts
Special Working Conditions
- May require possession of a valid State of Arizona Class D Driver’s License or other state license; employee must meet district minimum standards regarding driving:
https://www.maricopa.edu/about/careers/application-information#mvd - Travel to campus during interview/selection process will be at candidate’s own expense
- MCCCD does not sponsor individuals for any type of work visas
- Will be required to travel or be assigned to all MCCCD locations
- Will require travel or work at the Black Mountain campus
- May require numerous evenings or weekends
- May require prolonged periods of standing, sitting and viewing a computer screen
- May be required to lift or carry up to #25 lbs.
How to Apply
Applicants are required to submit a cover letter and resume showing how the applicant meets the minimum and desired qualifications. All minimum requirements must be met at the time of the application. The HCM Internal Applicants Quick Reference Guide will provide the steps on how to access the Internal Applicant careers page.
Additional materials will not be accepted after the job posting has closed.
Missing materials or incomplete employment history will not be considered.
Please ensure your materials clearly provide the following information.
- Clearly illustrate how prior experience, knowledge and education meet the minimum and desired qualifications for this position.
- Indicate whether former or current employment is Full-Time or;
- Part-Time employment, to include Adjunct or Associate Professor (must include number of hours worked, contact hours or load)
- Provide employment history in a month/year format (e.g., 09/07 to 10/11) including job title, job duties, for each position held and name of employer for each position.
- Three professional references, preferably current and/or former supervisors. If references are not provided in resume upon application, they will be requested at time of interview.
Posting Close Date
Apply on or before August 2, 2023 to be considered.
Apply Now
https://www.maricopa.edu/about/careers
EEO, Title IX, & Clery Act
Maricopa County Community College District (MCCCD) will not discriminate, nor tolerate discrimination in employment or education, against any applicant, employee, or student because of race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship status (including document abuse), age, disability, veteran status or genetic information.
Title IX of the Education Amendments of 1972, states: “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.”
The policy of the MCCCD is to provide an educational, employment, and business environment free of gender discrimination. Incidents of misconduct should be reported to the college Title IX Coordinator, as outlined in policy, contact information is available at this link Title IX Coordinators.
The Clery Act is a Federal law requiring United States Colleges and Universities to disclose information about crime on and around their campuses. Crime reporting data for each of the Maricopa Community Colleges, as required under the Clery Act, is available at this link Clery Act.
