National Institute on Aging

Rochester Institute of Technology — Senior Communication Specialist

Senior Communication Specialist
Marketing and Communications
University Communications

Detailed Job Description
Essential Job Functions:

Within the Division of Marketing and Communications, University Communications is the primary source of RIT news and information, helping the university’s students, faculty and staff gain local, national and global recognition. The Senior Communication Specialist will research, develop, report, write, and promote RIT stories for the purposes of raising RIT’s global reputation. Using the PESO media model (paid, earned, shared, owned), the stories will be amplified in a variety of communication platforms. The Senior Communication Specialist will build and maintain relationships with key internal constituents with assigned areas of coverage, (E.g., Colleges, university divisions and institutes). They will contribute news articles to the university’s digital and print outlets and media (owned content), as well as pitch stories to local, regional, national, and trade journals for external media coverage (earned media). They will also amplify coverage via social media.

Major responsibilities include:

  • Cultivate sources from assigned areas of coverage to enhance reputation and visibility. Provide regular contact with key constituents, including deans, directors and faculty.
  • Develop, write and promote RIT stories to a wide range of media and targeted audiences
  • Respond to media inquiries regarding assigned areas of coverage
  • Contribute news articles for internal outlets, including News & Events, RIT: The University Magazine, and the President’s Annual Report.
  • Actively participate in university social media channels.
  • Meet overall communication needs of assigned areas of coverage. Provide regular contact with key constituents, including deans, directors and faculty
  • Work with Director of Content Strategy and Senior Associate Director of University Communications to create annual plan of work
  • Manage multiple unplanned projects

Department/College Description

Minimum Qualifications

  • Bachelor’s degree or equivalent experience
  • Minimum of 3 years in marketing and communications, public relations, or media


  • Excellent writing and editing skills
  • Good communication and customer service skills
  • Must know how to plan and manage multiple projects
  • Working knowledge of integrated marketing and communications, social media, and overall branding

Professional Area:
Employment Category: Fulltime
Staff Job Function: Wage Band: 118A

How to Apply
In order to be considered for this position, you must apply for it at: Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.

The direct link to this posting can be found here:

Additional Details

Rochester Institute of Technology, the 10th largest private university in the U.S., is among the world’s leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the “Great Colleges to Work For.” RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit and

As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employee’s pay, provide a total compensation package that can be tailored to meet your needs. More on RIT’s Benefits, Health & Wellness program can be found at:

RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov