Brown University — Inbound Marketing Specialist
Filed in Administrative, Professional on March 29, 2023
Job Description:
About Brown:
Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.
Brown University offers a flexible work/life balance; summer hours, winter break and a comprehensive Benefits package including time off, annual paid holidays; benefits offerings including health, dental, vision, tuition assistance, retirement, wellness, employee discounts and more. To learn about Brown University’s benefits, visit the University Human Resources web page here for further information.
About the Opportunity:
Brown University’s School of Professional Studies (SPS) brings a Brown education to new audiences of learners: those focused on development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown’s intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master’s students, including traditional, non-traditional, and professional students.
Responsibilities:
The School of Professional Studies (SPS) at Brown University is seeking an Inbound Marketing Specialist to join its dynamic marketing team. The Inbound Marketing Specialist is responsible for leveraging new and existing content to drive leads and increase enrollment for the School of Professional Studies and its growing portfolio of graduate, professional, and certificate programs.
This role will work in close collaboration with the members of the SPS marketing and communications team and key stakeholders in SPS to create an inbound marketing strategy that focuses on the creation of content for SEO, social, email, podcasts, blogs, and other organic marketing tactics. Specific responsibilities include optimizing the website for search as well as generating relevant content for social media, emails, landing pages, stories, etc that attracts a diverse audience. The Specialist will develop, track and optimize key performance metrics for these inbound marketing efforts. Experience in search engine optimization, writing, editing, creating blogs, and social media best practices required.
Qualifications:
Education/Experience
- Bachelor’s Degree in Journalism, English, Public Relations, Marketing, Communications or similar
- 3+ years content creation, inbound marketing, communications or related experience, or the equivalent combination of education and experience
- Keen understanding of successful inbound marketing strategies
- Superb writing, editing, proofreading and verbal communication skills
- Firm understanding search engine optimization tactics
- Understanding of KPIs for content
- Excellent organization, project management and content production skills involving the execution of multiple, simultaneous projects
- Ability to meet stringent deadlines, work effectively and troubleshoot in a high-volume, ever-changing work environment
- Working knowledge of Microsoft Office Suite (Word and Excel)
- Willingness and ability to support a diverse and inclusive campus community
Preferred Job Competencies
- Experience working with Slate or other CRM systems
- Knowledge of HTML and email service provider platforms
- Experience in education, launching and marketing new products
- Experience with layout/design programs such as Adobe Creative Suite (Photoshop, InDesign)
Salary Grade: 9
Additional Information: Applicants are asked to include a resume and cover letter. This position requires work on Brown’s campus in Providence, with flexibility to work remotely multiple days per week. Brown is not able to provide visa sponsorship for this position.
Background Check: All offers of employment are contingent upon a successful criminal background check and education verification satisfactory to Brown.
Recruiting Start Date:
2023-03-20
Job Posting Title:
Inbound Marketing Specialist
Department:
School of Professional Studies
Grade:
Grade 9
Worker Type:
Employee
Worker Sub-Type:
Regular
Time Type:
Full time
Scheduled Weekly Hours:
37.5
Position Classification:
Hybrid Eligible
Submission Guidelines:
Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
Vaccination Requirements:
In order to maintain 90% or greater universal vaccination rates on campus, all newly hired employees at Brown University must receive the final dose of the COVID-19 vaccine before they begin work, unless they are approved for a medical or religious exemption. All employees must also receive a COVID-19 booster within thirty (30) days of becoming eligible. For more information, please visit the Healthy Brown site.
Still Have Questions?
If you have any questions you may contact employment@brown.edu.
EEO Statement:
Brown University is an E-Verify Employer.
As an EEO/AA employer, Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person’s race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, and caste, which is protected by our University policies.
