Southern Methodist University — Marketing Specialist

Salary Range:
Salary commensurate with experience and qualifications

About SMU
SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and 80 countries to take advantage of the University’s small classes, hands-on research opportunities, leadership development, community service, international study and innovative programs. The University offers a strong foundation in the humanities and sciences and undergraduate, graduate and professional degree programs through eight schools.

Now in its second century of achievement, SMU is increasingly recognized for the ways it supports students, faculty and alumni as they become ethical leaders in their professions and communities. The University’s entrepreneurial spirit lives in people from every academic discipline who see opportunities to create something new in the world – and work hard to bring their innovations to life. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for our students, faculty and alumni to make a global impact. On the most beautiful college campus in the country, SMU Mustangs are energized by unbridled opportunities – from teaching, learning and research to creativity, performance and athletic endeavor.

About the Department:
The Hegi Family Career Development Center equips students and alumni to cultivate meaningful lives through career development, continuous learning, and professional growth. We provide relevant experiential learning opportunities for students to gain tangible skills that position them for professional success. Through these experiences, we empower students and alumni to find their passion and purpose to navigate careers for a lifetime.

About the Position:
This role is an on-campus, in-person position.

The Marketing Specialist will create multichannel communications plans and develop a unified approach to Hegi Family CDC correspondence to diverse campus communities and stakeholders. This professional will create compelling brand content, streamline marketing requests, be responsible for writing and editing online marketing content, and compile career related data to accurately tell our story and collaborate with the Employer Relations and Career Development Teams, as well as campus partners, to promote all career focused programming in the Hegi Family CDC.

Essential Functions:

  • Develops, implements, and tracks marketing programs such as email, social media, or digital campaigns, and events.
  • Collaborates with other internal teams (e.g. student affairs and campus partners) to develop and monitor strategic marketing initiatives.
  • Analyzes and reports on the performance and efficiency of campaigns.
  • Conducts research and analyzes trends to identify new marketing opportunities.
  • Develops and creates marketing materials, such as event and programming collateral, and ensure SMU brand guidelines are met,using proper voice and tone to represent the department.
  • Writes, proofreads, and edits creative and technical content across different mediums, using proper voice and tone to represent the department.
  • Works with Hegi Team members, campus, and academic partners to execute marketing programs. Will perform other duties as assigned.
  • Occasional evening and weekend work for special events is required.


Education and Experience:

  • A Bachelor’s degree is required. A Master’s degree is preferred. A degree in Marketing or a related field is preferred.
  • Three to five years work experience in marketing is required, preferably marketing in a higher education or other relevant setting.
  • Experience with database management is required.
  • Experience in assessment of student learning, employer engagement, and job placement outcomes is strongly preferred
  • Experience in creating and presenting educational workshops is preferred.
  • Experience working with employers and community partners is also preferred.

Knowledge, Skills and Abilities:

  • Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills, including the ability clearly and effectively present to various sized groups.
  • Must be able to network well, working with employer representatives, alumni, parents, students, and staff.
  • Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning, project and time management skills. Must be focused on deadlines and attentive to details.
  • Working knowledge of social media, effective campus communications, and comfortability with technology is required.
  • Must be able to work independently as well as collaboratively with others.
  • Candidate must have experience with Microsoft Office Suite, and comfortable delivering communication via a variety of technology tools and social media.

Physical and Environmental Demands:

  • Sit for long periods of time
  • Stand
  • Handle objects (dexterity)

Deadline to Apply:
This position is open until filled.

EEO Statement:
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601,

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU’s retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn’t just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.