Pennsylvania State University — CRM Campaign and Support Specialist

CRM Campaign and Support Specialist

Penn State's Undergraduate Admissions CRM (Customer Relationship Management) team has an immediate opening for a CRM Campaigns and Support Specialist.

As a member of the UAO CRM team, this position will report directly to the CRM Team Lead and be part of the Information Systems and Research group. The successful candidate will provide campaign and technical CRM support for undergraduate admissions efforts across the entire university; including our 18 campuses, 12 academic colleges, and many other units. As an employee within Undergraduate Admissions your work will be challenging and meaningful. You will contribute to a massive team effort to attract a highly qualified, diverse class of students to one of the top universities in the world.

Primary responsibilities of this role include:

  • Configuring marketing campaigns,
  • Collaborating with colleagues on marketing campaign strategy, and
  • Providing training and support for end users of our CRM. This role requires working with other power users, reluctant adopters, and everyone in between.

Education and experience:

Typically requires a Bachelor's degree or higher plus four years of related experience, or an equivalent combination of education and experience.

Experience as a power user of an admissions CRM or related experience with non-admissions CRM / Email Marketing Platform is preferred.

Required qualifications:

  • Ability to communicate clearly by email, chat, and in virtual meetings
  • Ability to meet deadlines on high-risk work
  • Strong attention to detail
  • Ability to collaborate with a diverse workforce
  • Be patient, analytical, and adaptive

Desired Experience / Qualifications:

  • Working with HTML for email marketing purposes
  • Writing queries in relational databases

This position requires the following clearances: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and Federal (FBI) Fingerprint Criminal Background Check.

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.

    Apply online at

    CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to, which will also provide you with detail on how to request a hard copy of the Annual Security Report.

    Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.