Northeast Ohio Medical University — Integrated Marketing Strategist

Summary
Responsible for leading social media strategy and execution as well as implementing other marketing and communication strategies which includes situational analyses, the development of marketing and communications plans and the execution of creative briefs as necessary to advise, provide support and strategic direction, and tactical recommendations to key areas of campus. Responsible for discovering, creating and developing engaging content for the University as well as its colleges, program and initiatives. Content must be optimized for channels including social media, websites, publications – print and digital, etc. and integrated among those channels to maximize outcomes.

Northeast Ohio Medical University is an AA/EEO Employer. The university has a strong commitment to the principles of diversity and inclusion and to maintaining working and learning environments that are free from all forms of discrimination. Women, individuals with disabilities, veterans and minorities are strongly encouraged to apply.

Pay Grade: 9
Starting Salary Range: $52,087 – $61,637
Location: Rootstown, OH

Benefits Offerings Include:

  • Hybrid Workplace
  • Competitive Health, Vision, Dental
  • Flexible Spending Account
  • State Retirement with 14% matching
  • Excellent Vacation and Sick Time
  • 12 Paid Holiday Days
  • Wellness Offerings
  • Short and Long Term Disability Coverage
  • Life Insurance

For additional details visit: https://www.neomed.edu/hr/benefits/

Principal Functional Responsibilities

  1. Manage the University’s social media accounts and oversight of affiliated department accounts.
  2. Discover, develop, and deliver marketing content for all communication channels
  3. Serve as contributing writer for print and digital publications
  4. Assist with the Pulse and NEOMED website updates, as needed
  5. Produce multimedia products (video, podcast, etc.)
  6. Assist with proofreading and development of marketing materials as needed
  7. Perform other duties as assigned

Qualifications
Education/Degrees:
Bachelor’s degree in public relations, journalism or related field preferred; master’s degree a plus.

Experience:
Required: At least five years’ experience in marketing and communications including proven experience in managing professional social media accounts; writing for print and digital publications; and working with teams for ideation and execution of plans.
Preferred: Minimum of one year working in health care or higher education.

Key Skills, Personal Characteristics, and Key Competencies

  • Knowledge of social media platforms and tools
  • Excellent written, verbal and interpersonal skills
  • Working knowledge of Associated Press editorial style.
  • Adobe Acrobat Pro
  • MS Office Suite: Excel, Word, Outlook – Intermediate
  • Adobe Photoshop – Intermediate
  • Experience with Content Management Systems (WordPress a plus)
  • Demonstrated ability to write, edit and proof content for the web
  • Understanding of basic SEO
  • Understanding of basic Google Analytics and reporting
  • Interest and ability to develop an understanding of medical and scientific information
  • Self-motivated and creative
  • Excellent interpersonal and customer-service skills.
  • Ability to maintain sensitive and confidential information.

Core Competencies
Leadership: NEOMED creates positive change by educating and training Ohio’s next generation of health professionals, educators and researchers through experiential learning, high-impact research, strategic partnerships and innovation. By designing an environment where ideas and connections can flourish, NEOMED is transforming health care.

Exceptional Experience: By creating a welcoming, supportive and well-resourced environment, NEOMED sets the stage for meaningful interactions among its students, faculty, staff, alumni, partners and community members. The University empowers every individual to participate fully in the campus experience and the community that NEOMED serves.

Diversity, Equity and Inclusion: NEOMED recognizes, appreciates and celebrates all of the ways-from backgrounds to viewpoints-that people are different. The University’s culture is grounded in respect and thrives on the uniqueness of each individual. NEOMED encourages everyone’s participation by fostering policies and practices that ensure fair and just access, treatment and opportunities for all.

People: Talent is NEOMED’s most valuable asset. The University invests in developing its faculty and staff to realize their fullest potential. As it works to attract and retain a diverse workforce and student body, NEOMED embraces opportunity and growth across all levels of the institution.

Applicants should apply here: https://neomed.peopleadmin.com/postings/3256

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