Massachusetts Institute of Technology — Digital Marketing Manager

MIT Open Learning (OL) seeks a digital marketing manager to oversee the growth of MIT OL’s audiences, driving the acquisitions strategy across three brand portfolios (MIT xPROMIT Bootcamps, and MITx MicroMasters), and managing a team of two.

The responsibilities will include overseeing the strategy of paid acquisition campaigns for different portfolios; managing paid campaign budgets across online advertising channels (Google, YouTube, Instagram, Facebook LinkedIn, etc.); using analytics-based insights to report on the ongoing performance of campaigns and course-correcting when needed; testing new channels and products to increase B2C sales; driving the adoption and implementation of improvements in ad tech and how OL’s ad strategy integrates with its CRM; deriving insights from the performance of campaigns and developing ideas/tests to improve/optimize the acquisitions strategy; presenting and communicating on campaign performance; brainstorming ideas with the marketing team to make plans to scale up processes and systems across the three portfolios and find ways to reduce friction in the buying process; and staying up-to-date on the latest digital marketing trends and channels.

A full description is available at https://openlearning.mit.edu/jobs.

Required Qualifications: 

  • B.S./B.A., ideally in marketing or related field
  • At least four years of work experience executing digital marketing campaigns in-house or at an agency
  • Thorough understanding of digital marketing, inbound marketing, and marketing automation
  • Experience managing digital campaigns for e-commerce and analyzing performance of campaigns across digital channels
  • Experience managing and synthesizing learnings from marketing data

Preferred Qualifications:

  • HubSpot experience
  • Experience with B2C e-commerce acquisition strategies
  • Experience with marketing CRM systems, e.g., Hubspot or Salesforce
  • Facebook advertising experience/certification
  • Google Adwords experience/certification
  • Managerial experience
  • Analytical and data-driven
  • Strong written and verbal communication skills

Interested candidates may apply online at https://hr.mit.edu/careers.  Please reference job number 21626.

MIT is an equal opportunity employer.  We value diversity and strongly encourage applications from individuals from all identities and backgrounds. All qualified applicants will receive equitable consideration for employment based on their experience and qualifications, and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin.  MIT’s full policy on Nondiscrimination can be found here.

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