Baker College System — Vice President for Marketing and Communications

Baker College (BC) is one of Michigan’s largest private, non-profit institutions. Founded in 1911, the College operates five campus locations across the state (Cadillac, Jackson, Muskegon, Owosso, and Royal Oak). BC offers undergraduate and graduate majors in health science, business, information technology & engineering, social science, and education. BC also provides a wide range of regionally accredited, 100% online degree programs through our BakerOnline and OnlineLive learning platforms.

BC provides an inclusive, innovative, and transformative educational experience which enables students to positively impact their lives and the world around them. Instead of a “one-size-fits-all” approach, they seek to understand each student’s unique goals and circumstances. BC empowers students through flexible learning options and one-on-one support while striving to reduce financial barriers to earning a college degree.

The Position
Baker College seeks a transformative leader to serve as their vice president for marketing and communications. Reporting directly to the chief operating officer, the vice president will be a visionary leader and strategist highly skilled in brand building, marketing, communications, and public relations. The vice president will oversee all aspects of creative services, including digital marketing, website, social media management, news, traditional media, public relations, communications, print publications, photography, and videography. This position is responsible for building a team and designing impactful strategies to reinvent and bolster the brand while leveraging multiple channels and emerging technologies to reach a broad audience. In addition, the new executive will provide leadership in public media relations, reshape digital and social media advertising, and deliver engaging and energizing internal and external content that tells a compelling story about Baker College.The vice president will be a dynamic leader and actively engaged member of the Marketing and Communications team and will function as this team’s strategist, implementer, and administrator. Overseeing a professional staff of three, the vice president will provide management oversight of the marketing budget to ensure alignment with performance and goals. These goals, which are designed, developed, and implemented by the vice president, utilize a data-centric framework that is also used to analyze the effectiveness of marketing campaigns.

The successful candidate will possess a bachelor’s degree or higher in a related field or discipline and have a minimum of seven years of progressive experience, preferably within higher education or an agency. The ability to build relationships and partnerships internally and externally, as well as significant strategic and visionary leadership experience in branding, marketing, communications, and public relations, are all necessary qualifications for the vice president.

Application and Nomination
Review of applications will begin on June 14, 2022, and continue until the position is filled. A resume with an accompanying cover letter may be submitted via the Spelman Johnson website at Nominations for this position may be emailed to Heather J. Larabee at Applicants needing reasonable accommodation to participate in the application process should contact Spelman Johnson at 413-529-2895 or email

Visit the Baker College website at

It is the policy of Baker College not to discriminate on the basis of race, color, religion, sex (including pregnancy and conditions related to pregnancy), national origin, citizenship, age, disability, weight, height, genetic information, veteran status, marital status, sexual orientation, gender identity or transgender status, misdemeanor arrest record (not resulting in conviction), or any other status protected by law in any employment decision or in providing and administering educational programs, services, or activities.