University of California Office of the President — MULTIMEDIA DIRECTOR


Location: Oakland
Job ID: 34370
Job Posting

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At the University of California (UC), your contributions make a difference. A world leader producing Nobel and Pulitzer prize recipients with over 150 years of groundbreaking research transforming the world. Choose a career where you can leverage your knowledge, skills and aspirations to inspire and support some of the greatest minds in the world, and those who will follow in their footsteps. Working at the University of California is being part of a unique institution, and a vibrant and diverse community. At the University of California, Office of the President, we propel our mission through impactful work locally, in government centers and systemwide. We are passionate people, serving the greater good.

The University of California, one of the largest and most acclaimed institutions of higher learning in the world, is dedicated to excellence in teaching, research and public service. The University of California Office of the President is the headquarters to the 10 campuses, six academic medical centers and three national laboratories and enrolls premier students from California, the nation and the world. Learn more about the UC Office of the President




The Multimedia Director spends the majority of time (50% or more) leading and managing a team of high-level staff and professional contractors to ensure that Marketing Communications, a division of External Relations and Communications, meets all public outreach, marketing and branding objectives. This position establishes strategic plans and implements tactical approaches in the conception, development and execution of high-profile multimedia communications. To ensure the alignment of organizational goals in all digital communications, this position works closely with division leaders, communications colleagues, UCOP administrative units and UC campus personnel. The Multimedia Director also interfaces frequently with the UC president and coordinates with other division colleagues to provide counsel and demonstrate best practices. The Multimedia Director manages the unit's day-to-day workflow, oversees and often initiates collaboration with other departments and colleagues, guides and manages employee performances and assumes direct responsibility for decisions made by subordinate staff. Functioning with autonomy, this position regularly plans and oversees budgets, monitors and implements legal and/or policy compliance measures and manages partnerships with external organizations.



Management, strategy, planning: Initiate, implement and oversee staff in the execution of strategic long- and short-term multimedia and marketing communications plans to support organizational objectives. Establish and manage efficient workflow processes and techniques for staff, including the deliberate apportioning of work to maximize success. Ensure all produced communications vehicles go through proper reviews, meet established timetables and assume responsibility for all content. Perform quality control and confirm all content effectively delivers the desired message within budget and time constraints. Assure products are technically accurate, informative, engaging, audience appropriate and strategically delivered. Consult with division leaders, including the UC president, and communications colleagues to ensure institutional messaging are incorporated in all external and internal multimedia projects. Lead and/or consult in the strategic planning and tactical implementation of systemwide special projects. Oversee, plan and adhere to budgets for all multimedia projects and outside partnerships. Manage systems and procedures to protect departmental assets. Conduct employee performance reviews and assist in staff development. Select, train and oversee multimedia contractors and interns. Advise administration and UC campuses in all aspects of multimedia communications, including training, advising and assisting staff for events and providing expertise and content to boost their understanding and implementation of digital communication goals. Foster relationships and exercise political acumen with external content partners and seek opportunities to develop opportunities to amplify organizational marketing and branding objectives. This includes the cultivation and management of high-profile media partnerships, acting as liaison between the administration and external clients.


Shoot, direct, edit, create content: Serve as a ‘working manager' by assisting in the creative development and execution of digital communications, including conducting research, interviewing subjects, writing scripts, creating storyboards, shooting/editing/directing video and producing components for multimedia-rich articles (audio, video banners). Effectively manage professional staff responsible for producing multidisciplinary communication pieces in a variety of venues or mediums including written, visual or electronic communications.

Required Qualifications

  • Strong knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, the most appropriate and effective applications, and digital communications project management and workflow systems.
  • Broad knowledge and understanding of technical applications to effectively manage / supervise professional technical staff, including design concepts, various media and mediums, applications, etc.
  • Advanced management skills to select, train, evaluate, lead, direct, guide and motivate subordinate staff to produce high quality work; skill to take corrective action as required.
  • Solid skills to create, develop and implement comprehensive long and short term strategic communications plans.
  • Solid knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and / or broad general audiences.
  • Excellent written, verbal, interpersonal communications, active listening and political acumen skills.
  • Strong strategic planning, marketing, analytical, critical thinking, project management and problem recognition, avoidance and resolution skills.
  • Strong skills to ensure production of high quality work within budget and time constraints.
  • Highly skilled in Adobe Premiere, After Effects, Photoshop, Illustrator; knowledge and willingness to keep current with digital tools, plugins, social media formats.
  • Experience creating graphics and motion graphics.

Preferred Qualifications

  • Strong knowledge of the university, its achievements, mission, vision, goals, policies, practices and infrastructure, and a strong knowledge of current affairs, issues in higher education, research and / or specialized subject matter.
  • Strong knowledge of financial and personnel management, including understanding of management techniques, guiding principles, relevant laws, policies and best practices.


  • Bachelor's degree in related area and ten years relevant experience and or equivalent experience / training.


Salary: Commensurate with skills and experience.

Benefits: For information on the comprehensive benefits package offered by the University visit: Benefits of Belonging



Please be prepared to attach a cover letter and resume with your application.


The first review date for this job is May 13,2022. The position will be open until filled.


Background Check Process: Successful completion of a background check is required for this critical position. Background check process at UCOP

Smoke Free Work Environment: The University of California, Office of the President, is smoke & tobacco-free as of January 1, 2014. UC Smoke & Tobacco Free Policy

August 2021 Update: The University of California has issued a policy requiring employees to be fully vaccinated against COVID -19 before physically accessing the University location or programs. Upon hire into a UCOP position, you will be provided detailed instructions on how to comply with this policy including access to the COVID vaccination at no cost. New hires to UCOP who work onsite or will come onsite for any activities at a UCOP or other UC location must comply with this policy within 8 weeks after their start date. The policy allows for employees to request approval for an exception or deferral. UC COVID-19 Vaccine Policy


The University of California, Office of the President, is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. EEO/AA Employer UC Nondiscrimination Policy

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