Northwestern University — Communications Specialist

Northwestern University School of Communication
Communications Specialist

This role is for an enthusiastic, innovative, and creative communications professional to partner with the Northwestern University School of Communication’s external affairs team as the Communications Associate. Reporting to the Director of Communications and the Associate Dean of External Affairs, the Communications Associate will help implement strategic communications plans that raise the visibility of the School of Communication (SoC). The incumbent will help launch the rebranding of the SoC and will be a strong writer that effectively tells the story of the school and its dynamic students, faculty, staff, and alumni via social, digital, and print media platforms. This role will also support the Dean’s office special events and initiatives. In addition, the incumbent will provide communications and marketing counsel to SoC academic departments, research centers, and performing and media arts venues in Evanston, IL and Chicago, IL.

Please note: May require occasional night and weekend work to cover events

Specific Responsibilities:

  • Implement communication strategies that effectively describe and promote the School of Communication’s brand, mission, and impact to key stakeholders
  • Create, manage, and measure the impact of content on social and digital media platforms
  • Develop strategies to increase audience engagement and impressions on social and digital media platforms
  • Research and write profiles on faculty, staff, students, and alumni for print and digital publications. Draft press releases, talking points, event briefing documents, fact sheets, and create presentations for the Dean’s office.
  • In partnership with Information Technology, update and maintain content on school website.
  • Monitor online metrics and analyze results on audience demographic trends, optimizing content and identifying opportunities for targeted engagement and audience growth
  • In partnership with the Director of Communications, review media requests, speaker invitations, and track media coverage
  • Provide communications, outreach, and issues management counsel to Associate and Assistant Deans, department heads, and the managers of performing and media arts venues in Evanston, IL and Chicago, IL
  • In partnership with the Director of Events, provide communications support for Dean’s office events from development to completion

Miscellaneous

  • Performs other duties as assigned.

Minimum Qualifications:

  • Bachelor’s degree with 5-7 years of progressively increasing responsibility in communications, journalism, public relations, or a related field

Minimum Competencies: (Skills, knowledge, and abilities.)

  • Proven track record of developing engaging social media copy and content.
  • Proven track record, supported with writing samples, as a writer for print and digital publications
  • Deadline driven with the skills to manage multiple projects and prioritize tasks.
  • Experience in and understanding of email and social media engagement best practices.
  • Experience with e-mail marketing services, constituent databases, content management systems and Google Analytics—or back-end social media functions—is preferred
  • Proficiency in Word, Excel, and PowerPoint
  • Experience with website content management systems and Constant Contact (or similar product)8.

Preferred Qualifications:

  • Higher education experience a plus
  • Passion for higher education and how it can be a pathway for social change

Preferred Competencies: (Skills, knowledge, and abilities)

  • Experience with Adobe Photoshop, Illustrator and Premier Pro a plus

All Materials must be submitted through online application system at the following link for consideration: https://careers.northwestern.edu/psc/hr857prd_er/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&SiteId=1&FOCUS=Applicant&JobOpeningId=43574&PostingSeq=1  

Benefits:
At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.

Work-Life and Wellness:
Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles.
We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.

Professional Growth & Development:
Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.

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