Baldwin Wallace University — Assistant Professor Marketing & Digital Marketing (Term)
Filed in Faculty on March 30, 2022
Assistant Professor – Marketing & Digital Marketing (Term Appointment)
This is a unique opportunity to be a part of an innovative new initiative at Baldwin Wallace University. The DM2MBA program provides internships to undergraduate Digital Marketing majors and graduate students in the Strategic Marketing MBA program at worksites throughout the university. This new position would help shape the program, supervise the intern team, and manage projects and key relationships.
Required Qualifications
Education/Credentials
Master's degree in marketing, integrated marketing communications, strategic communications or related area.
Appropriate industry, tactical, and platform certifications (such as Google Analytics, PMP, Google Ads, Blueprint, CTT+, OMCP, or others) as related to the applicant's professional background.
Professional Experience
Minimum 10 years of industry experience (post-bachelor's degree) in marketing communications with a focus on digital tactics across web, social, search, and email.
Account, relationship, and project management.
Supervision of individuals with the following skills: writing, design, media/video production, data analysis.
Teaching or training on marketing, digital marketing, and other business concepts in both seated and virtual environments.
Competent in CRM database and marketing automation.
Use of project management and collaboration tools such as Basecamp, Asana, Notion, Teams, Monday, and similar applications.
Preferred Qualifications
Agency or internal agency (brandside) experience
Familiarity with higher education admissions and marketing
Experience teaching at the college level
Experience creating written, visual, and/or multimedia content
Experience conducting and optimizing paid social, SEM, and other PPC campaigns
Experience supervising student interns
Doctorate in business
Job Functions
Instructor:
Teach up to 3 courses per semester in the Marketing, Digital Marketing, Strategic Marketing, or related areas at the undergraduate or graduate levels.
Develop curriculum for graduate and undergraduate-level students.
Participate in department- and School-level meetings, programs, and initiatives.
Program Manager:
Train and supervise 10-12 graduate and undergraduate interns who will provide promotional support to departments across campus.
Manage intern and client projects, implementing a quality assurance process to ensure compliance with brand guidelines, program standards, and industry best practices.
Interface with key internal stakeholders at various levels of leadership.
Provide oversight and management of program budget, payroll, intern performance review and other administrative tasks.
Develop and execute a recruitment plan for future cycles of interns.
Complete and present annual report of program results.
Refine and further develop the program based on prior year results; feedback from clients, interns, and other stakeholders; evolving digital marketing best practices; and university priorities.
Required Documentation
Cover Letter detailing your qualifications and interest in the position
Resume or CV
Three professional references
Unofficial transcripts (official transcripts will be needed prior to employment)
Portfolio link or evidence of work samples
Interested applicants please click here.
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