Washington State University — Marketing Director

Marketing Director

1473-NN – Campus Director MarCom

Business Title:
Marketing Director


Employee Type:
Admin. Professional

Job Family:
Administrative Professional – Not OT Eligible

Position Details:

In accordance with Washington State Governor's Proclamation 21.14.2, as a condition of employment, you must be fully vaccinated or have an approved medical/religious accommodation by time of hire. People are considered fully vaccinated two weeks after receiving their last shot in a vaccine series. Vaccine or an approved accommodation will be verified prior to your first day of work. Should you not be fully vaccinated or have an approved medical/religious accommodation you will not be able to start employment with WSU. Information regarding vaccine verification and/or requesting a medical/religious information is available at https://hrs.wsu.edu/covid-19/vax-verification/. Please contact HRS at hrs@wsu.edu or 509-335-4521 if you have questions.

Summary of Duties:

The Director of Marketing and Communication is responsible for developing innovative, creative, data-driven marketing strategies that reinforce the WSU brand and bolster awareness, respect and loyalty among all WSU Tri-Cities stakeholders. Supporting the goals and objectives set forth by the WSU Tri-Cities strategic plan, the Chancellor and the WSU system, this position is responsible for marketing, advertising, public/community relations, website, social media, events and internal communication. This position will prioritize activities that support student recruitment, enrollment and retention.The Director of Marketing and Communication must have a passion for team building and a strong commitment to creating a diverse, equitable and inclusive environment. This position directs the operations of the MARCOM unit including hiring, training, supervising, evaluating and corrective action. The director is responsible for developing and administering unit and program budgets.

Required Qualifications:

Positions require a Bachelor's degree in communication, journalism, public relations, marketing, or other relevant field and six (6) years of progressively responsible professional level experience in public relations, marketing, print or broadcast media, or public relations, which has included at least three (3) years of managerial experience. A Master's degree in a related field may be substituted for up to one (1) year of the required experience.

  • Integrated marketing experience, including brand management as it relates to the functions of publications, electronic marketing communications, and advertising.
  • Professional communication skills including public speaking and the ability to write and speak persuasively about the institution to a variety of constituents including prospective students, current students, donors, alumni, legislators, faculty, staff, and administration.
  • Demonstrated commitment to diversity, equity, and inclusion.
  • Demonstrated leadership with strategic, policy, and budget planning experience in complex organizations.
  • Demonstrated leadership, management, administrative and supervisory skills to motivate and build staff competencies.

Preferred Qualifications:

  • Master's degree in a related field.
  • Relevant work experience in an institution of higher education or a comparable complex organization.
  • Experience with graphic design.
  • Relevant work experience marketing to and recruiting high school and community college students.
  • Relevant work experience marketing in a fund-raising campaign.
  • Professional skills using InDesign and Photoshop software.
  • Experience using the web as a marketing tool.
  • Professional writing and/or editing experience.
  • Relevant experience working with and marketing to diverse populations.

Additional Information:

Area/College: WSU Tri-Cities
Department Name: Marketing & Communication
City, State, Zip: Richland, WA 99354
Department Link: https://tricities.wsu.edu/service/marketing-communication/

Monthly Salary: Commensurate with qualifications and experience
FTE: 100%
Permanent/Temporary/Project: Permanent

Posting Close Date: This position will remain open until filled. Screening of applications will begin on December 10, 2021

Background Check: This position has been designated by the department to require a background check.

Application Instructions:

Applicants must attach the following documents to their online application:

1) resume

2) cover letter

3) contact information for professional references.

Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements.

Required Documents:

Resume and Cover Letter

Time Type:
Full time

Position Term:

WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply.

WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or hrs@wsu.edu.

To apply, visit https://wsu.wd5.myworkdayjobs.com/en-US/WSU_Jobs/job/GENERAL-CAMPUS—WSU-TRI-CITIES/Marketing-Director_R-3535

Washington State University is an Equal Opportunity/Affirmative Action Educator and Employer.


APPLY NOW: https://apptrkr.com/2717176