Miami University — Senior Assistant Director for Enrollment Marketing & Communication

Job Summary:  Job ID: 498540 – FT – Unclassified (salaried)

The Enrollment Marketing and Communication (EMC) team within University Communication and Marketing seeks an energetic, creative, and collaborative individual to serve as Senior Assistant Director of Enrollment Communication in support of Miami University’s admission and enrollment goals.

The Senior Assistant Director of Enrollment Communication makes data-informed decisions to plan, manage, and execute integrated and comprehensive communication plans using various media.  

Develop and implement communication plans using media including but not limited to email, print, web, text, video, and other digital marketing tools. Provide creativity and enthusiasm as a writer in a fast-paced environment, supporting the EMC team and the university overall in undergraduate recruitment projects, events, and campaigns that resonate with prospective undergraduate, graduate, and online students, parents, and other targeted audiences.  (45%)

Serve as a liaison to strategic teams within the Office of Admission for specific communication plans to ensure projects are developed and executed to meet campus partner needs. Ensure communication workflows are monitored and adjusted as needed, based on partner and audience needs and institutional goals. (20%)

Oversee costs related to communication plans and consult with campus partners on best practices and return on investment, helping to identify areas for possible cost savings. Use data to assess and analyze key metrics and measure the effectiveness of communication efforts. (15%)

Interact directly with prospective students and families during on-campus events or through other person-to-person interaction, such as email, phone calls and online chat. (5%) 

Oversee distribution of communication materials. (5%)

Monitor and benchmark other university communication and marketing strategies for messaging ideas, best practices, design concepts, and creative approaches to communication with target audiences. (5%)

Other duties as assigned. (5%)

Basic Qualifications: 

  • Bachelor’s Degree and at least two (2) years of full-time, professional experience working in college admission, higher education marketing or communication, and/or marketing/communication; OR Master’s degree in marketing or communication.
  • Ability to work independently with minimum direction and strict adherence to deadlines while handling multiple tasks simultaneously. Knowledge of recruitment strategies and/or marketing and communication strategies.
  • Experience in integrating technology as part of a larger marketing strategy.
  • Ability to work collaboratively with various internal and external constituencies.
  • Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information.

Submit a cover letter and resume: 

Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to or 513-529-3560.

As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at:, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223. A criminal background check is required. All campuses are smoke- and tobacco-free.