Pennsylvania State University — Marketing Manager

Marketing Manager

Penn State World Campus is seeking a Program Marketing Manager for its experienced team of marketing professionals. This position, which reports to our Assistant Director of Marketing, is responsible for the development and execution of marketing strategies for the business portfolio of online degree and certificate programs. Penn State World Campus is one of the nation's most respected providers of online higher education. We collaborate with Penn State's academic units and colleges to offer more than 150 Penn State degrees and certificate programs online.

This person will work with a team of marketing professionals, web strategists, creative specialists, data analysts, and market researchers to develop data-driven marketing plans, manage marketing budgets, implement targeted campaigns and monitor campaign performance. This person will serve as the marketing co-lead, interacting with staff and faculty for our online business programs. This position is ideal for an experienced marketing candidate that is an innovative, collaborative, creative, and strategic thinker with excellent interpersonal and communication skills.

This individual will be responsible for the following:

  • serves as the marketing co-lead on the business portfolio and uses research to understand a program's target audience, competitive positioning, and value proposition;
  • develops and presents data-driven marketing plans that define the program's objectives, strategies, tactics, and performance metrics;
  • works with marketing leadership and key stakeholders to set annual program goals;
  • collaborates with multiple departments within marketing (marketing strategy, creative team, media team, web strategy) to ensure on-time execution of marketing initiatives;
  • creates content and messaging for print and digital ads, email campaigns, program websites and brochures, and other marketing materials;
  • uses Google Analytics to track and measure marketing outcomes, including lead generation and marketing activities;
  • creates and presents marketing reports on key strategies initiated, successes, and updates on marketing initiatives;
  • manages program marketing budgets.

The ideal candidate is someone who has experience developing and executing digital marketing strategies and can demonstrate the fundamental principles of marketing. The ideal candidate should be a strong communicator with excellent interpersonal skills. If you have a record of developing and executing marketing strategy, we welcome your application.

This job will be filled as a level 3 marketing strategy specialist. Typically requires a bachelor's degree or higher plus four years of marketing experience, or an equivalent combination of education and experience.

The following background checks must be successfully completed for this position:

This position will require the successful completion of standard background checks.

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, and inclusion in all of its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission

Apply online at

CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to, which will also provide you with detail on how to request a hard copy of the Annual Security Report.

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.