The University of Texas at Austin — Marketing Manager

Develop, implement and coordinate marketing, admissions and yield efforts for the Master of Science programs. Manage a marketing and admission team to achieve the goal of filling all programs to target capacity. Responsible for increasing pool of qualified and diverse applicants.

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As an Equal Opportunity Employer, the McCombs School of Business believes that diversity in our faculty, student, and staff populations is integral to our core purpose of educating leaders that create value for society. We welcome applicants from under-represented groups and those who can demonstrate a commitment to inclusion.

For more information about the McCombs School of Business please visit https://www.mccombs.utexas.edu/

Marketing Manager
Develop, implement and coordinate marketing, admissions and yield efforts for the Master of Science programs. Manage a marketing and admission team to achieve the goal of filling all programs to target capacity. Responsible for increasing pool of qualified and diverse applicants.

Responsibilities
Marketing Program Development:

  • Create and execute a coordinated and comprehensive marketing and recruiting strategy for the MS and MPA programs to increase the pool of qualified and diverse applicants.
  • Determine ROI of marketing programs and establish measurable goals for program marketing and recruiting supported by analytics; track and optimize campaign activity based on full-funnel performance analysis
  • Manage an external media agency, including development of RFPs and contracts
  • Seek and obtain buy-in from program directors, leadership, and stakeholders around the school

Marketing Program Execution:

  • Manage the development of marketing material, such as brochures and website, and the inventory of marketing materials
  • Partner with creative team to develop high-impact, on-brand advertising and marketing materials
  • Create and manage recruitment event calendar
  • Create content, including graphics and copy, for social media, the blog and our website
  • Manage public relations efforts, in conjunction with centralized PR team, including reaching out to relevant trade publications, influential bloggers, and alumni
  • Develop analytics reports and present out to stakeholders with recommendations based on results
  • Coordinate with other marketing initiatives at the McCombs School of Business

In-person event marketing:

  • Travel to targeted schools to increase awareness of the programs
  • Coordinate, attend, and manage recruiting events, including information sessions, meet and greets, conferences, and trade shows
  • Build relationships with prospective students by following up after events, tracking and communicating with candidates via admissions databases

Team Management:

  • Manage a marketing and recruiting team, inclusive of a Sr. Admissions Officer and an MPA marketing coordinator, to deliver a comprehensive marketing, recruiting and yield effort
  • Oversee and manage the marketing and recruiting program budget

Required Qualifications

  • Understanding of the marketing funnel and working within all marketing channels with an emphasis on digital marketing
  • Experience with event management and attendance at trade shows/events
  • Experience working in Google Analytics
  • Experience working in a website content management system
  • Ability to effectively communicate and present ideas
  • Expertise in Microsoft Excel and other Office software
  • Strong knowledge of or desire to learn and master Marketo and Salesforce
  • Ability to prioritize and execute multiple projects within established time frames/budgets
  • Experience working directly with business partners to understand objectives and articulate the impact of digital media strategies, campaigns and tools
  • Highly innovative and self-directed
  • Client-service oriented mentality

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

  • Experience working in Marketo
  • Experience working in Slate
  • Experience working with Salesforce CRM
  • Experience using Canva or similar tool to design marketing materials
  • Experience managing a marketing team
  • Experience working in Higher Education
  • 3+ years of setting up and analyzing PPC and SEO/SEM performance
  • 3+ years of Google Analytics, Tag Manager experience; experience with Data Studio preferred
  • Bachelor’s Degree in marketing, communications or related fields

Salary Range
62,000 – $65,000

Working Conditions

  •  Usual office environment. May require occasional extended work hours.

Required Materials

  • Resume/CV
  • 3 work references with their contact information; at least one reference should be from a supervisor
  • Letter of interest

Please apply at: https://utaustin.wd1.myworkdayjobs.com/en-US/UTstaff/job/UT-MAIN-CAMPUS/Marketing-Manager_R_00009561

Position is located in Austin, TX. Relocation assistance is not available.

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