University of Pennsylvania — Penn Museum Director of Marketing and Communications

Penn Museum Director of Marketing and Communications

University Overview
The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News and World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title
Penn Museum Director of Marketing & Communications

Job Profile Title
Director C

Job Description Summary
The Penn Museum Director of Marketing and Communications will bring vision and strategy to translate the exceptional opportunity offered by the newly transformed Museum Main Level, anchored by the largest ancient Egyptian Sphinx in the Americas at its entrance, into new and diversified audiences. In this role, the Director of Marketing & Communications will be responsible for managing the end to end journey of the Museum visitor, from building awareness to ensuring delivery on the promise of an exceptional visitor experience to post-visit engagement and loyalty. The Director will work effectively with senior leadership and act as an advisor and change agent to engage with exhibition and program development early in the process to ensure comprehensive and effective marketing plans, to set marketing strategy and priorities for the Museum, using paid and earned media channels to influence visitation. Part analyst, part strategist, part manager, the Director will create and implement strategies, tactics, campaigns and brand messaging. Key to the success of this role is the application of expertise in market research, analysis, and communications, digital and marketing strategy, and sponsorship delivery. The Director will be a champion of the message and storytelling that will drive overall differentiation, visitor loyalty, and interest in the Museum exhibitions and programs.

Job Description

Organizational Leadership:

  • Serve as a key member of the Museum's senior leadership team, contributing to strategic planning, master planning and other organization-wide initiatives, and leading Museum-wide initiatives as appropriate.
  • Lead decision-making on strategy and pricing for paid general admission, Membership, Sponsorship, public events, group sales, and corporate events, collaborating with colleagues in Visitor Services, Membership, Corporate Relations, Public Programs, Group Sales, and Facility Rentals.
  • Serve as a primary staff liaison to the Board's Business Development Committee.
  • Represent the Museum to a broad range of constituencies including media, Board, donors, senior corporate executives, government officials and community leaders, and museum professionals.
  • Lead management and evolution of the Museum's overall brand.

    Staff Leadership:

  • Provide leadership for five marketing, communications, and graphics/creative staff to attract, develop, and retain high quality professionals.

    Marketing/Public Relations:

  • Develop and oversee annual marketing and public relations strategy, including earned media relations, website and social media and development and placement of all advertising and paid media to:
    o Drive paid attendance – general admission, membership, public programs attendance (approximate budget of 250,000 visitors annually)
    o Position the Museum effectively in the community and with key constituencies.
    o Raise the Museum's profile locally and nationally.
  • With Director of Learning and Public Engagement, develop and oversee annual “Featured Experience” programs as mission- and attendance-driver.
  • Support (and develop as appropriate) specialized marketing efforts including retail, rental events, and Development initiatives.

    Work collaboratively with:

  • The University of Pennsylvania Health System (UPHS) to drive awareness of and visitation through an underwritten UPHS program offering complimentary admission to all HUP and CHOP patients, staff, and visitors.
  • Any and all restaurant partners for the Museum to drive visitation and revenue through dining and tour programs.
  • Public programs community partners to drive programs attendance from their stakeholders.
  • Arts centers and organizations across the Penn campus, to drive awareness and visitation for Arts and Culture@Penn.
  • Lead development of all annual visitor attendance budgets.
  • Develop revenue budgets and pricing decisions for general paid attendance sales and consignment; establish and chair a group of relevant colleagues to set pricing for certain categories of group sales, membership, public programs, and sponsorship.
  • Leverage data and analytics to drive insights and inform strategy and tactics:
    o Develop and measure key metrics around the business.
    o Contribute heavily to business intelligence strategy.
    o Develop segmentation, competitive analysis/market intelligence, pricing, promotions across areas of responsibility.
  • Oversee corporate marketing sponsorship program, including:
    o Identifying and cultivating new corporate partnership opportunities, negotiating new contract terms.
    o Engagement, enhancement and execution of contract deliverables throughout the year. Work across the organization to ensure deliverables are being addressed.
    o Understanding renewal cycles and directing renewal negotiations with existing partners.
  • Oversee planning and operations for Creative Department responsible for:
    o On-site environmental graphics.
    o Print/digital materials for departments across the organization.
    o Marketing-based graphics designed for a variety of platforms including digital, outdoor, television, out of home, and others as needed

    Bachelor's degree (BA/BS) from four-year college or university, plus 10 or more years of relevant experience, MBA/Master's degree preferred; or equivalent combination of education and/or experience. Demonstrated background as a marketing professional with sound grounding in all aspects of managing and leading the marketing mix. Demonstrated success in positioning brands or attractions within highly competitive categories or geographies; knows how to synthesize research and information to create compelling marketing programs. Proven ability to inspire the best from key support areas such as sales, communications, and key vendors and partners. Has thorough knowledge of using communications and public relations to create compelling competitive differentiation. Familiar with niche marketing, entertainment marketing, long-term brand building, as well as classic consumer marketing. A person who is classically trained in sophisticated marketing techniques, new product development and introduction, and brand building. Demonstrates a balance of strategic insight and tactical excellence. Demonstrated ability to work effectively across levels within and outside an organization, from front-line staff to Board, and high-level corporate, foundation and government officials.

    Must pass criminal background check and Pennsylvania Child Abuse Clearance.

    Please submit a Cover Letter with your Resume to be considered for this opportunity.

    Job Location – City, State
    Philadelphia, Pennsylvania

    Department / School
    University Museum

    Affirmative Action Statement
    Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

    Special Requirements
    Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

    To Apply—Communications_JR00005376