Holy Names University — Vice President for Enrollment Management

Holy Names University strives to be a leader in innovative experiential learning committed to inclusivity and collaboration and dedicated to a more just and equitable world for everyone.  

~Holy Names University Vision

Holy Names University, a private, Catholic institution in Oakland, California, invites applications for the position of Vice President for Enrollment Management. Reporting directly to President Michael Groener, the vice president will oversee the efforts of the office of admission responsible for undergraduate, graduate, adult, transfer and online populations, as well as the office of financial aid, working with prospective and current students.

In addition, the vice president will collaborate closely with the President and other senior staff to implement enrollment strategies to meet institutional priorities and goals in conjunction with the five-year strategic business plan developed by the President, his Cabinet and the Board of Trustees.  This proactive approach to the challenges of higher education today calls for recalibrating academic offerings, competitive pricing, strengthening recruitment efforts of transfer and adult students, and optimizing the mission of the University.  The charge for the position will be to aggressively and authentically build volume of interested prospects, applicants and especially, enrolled students. The new vice president will bring significant energy, customer service orientation, focus on the care of current and prospective students, and will possess a boundless enthusiasm for partnering with others on cabinet and within the division to bring success in recruitment, admission and enrollment efforts.

Essential Duties and Responsibilities

The essential duties and responsibilities for the Vice President for Enrollment Management are as follows:


  • Direct, plan and coordinate the university’s enrollment strategic initiatives.
  • Provide detailed and consistent direction and feedback to staff in the enrollment division; lead, motivate, and empower talented and hardworking professionals.
  • Serve as an advocate and mentor; promote professional development, provide a clear example and transparent direction and hold staff accountable.
  • Provide a strategic view of the national landscape and forecast trends in higher education in the Bay Area, California, and beyond.

Data-driven Strategy Development

  • Establish strategic, data-driven divisional policies and processes that further the goals of the University.
  • Possess an advanced understanding of personalized and systematic student recruitment strategies and the use of technology, especially as it relates to systems integration; prior use of Slate for data management and analysis preferred.
  • Identify emerging markets in order to attract an academically talented and diverse student body that includes traditional and non-traditional, undergraduate, graduate, adult, transfer and international students.
  • Plan strategically and analyze effectively with budgeting, financial and business acumen.
  • Develop and execute competitive aid packages, pricing philosophies and strategies to leverage financial aid and scholarships in partnership with a Financial Aid Optimization firm to achieve enrollment goals.

Relationship Building

  • Build and strengthen relationships with internal and external partners to grow prospective student interest.
  • Work closely with the Director of Marketing to promote Holy Names University’s recent institutional brand update and identify opportunities to effectively tell the story of the institution and suggest sound strategies to deliver those messages in an impactful way.
  • Partner with athletics in the recruitment of student-athletes; possess an understanding of the importance of athletics as part of the overall recruitment plan (knowledge of NCAA Division II preferred).
  • Advance the University’s academic programs in partnership with faculty, deans and administration.
  • Enhance student retention by understanding the success of current students and collaborating with key partners at the university. 

Qualifications, Skills, and Characteristics

The successful candidate must have a bachelor’s degree, with an advanced degree strongly preferred, and experience in positions of progressively increasing responsibility within admissions, financial aid or enrollment management. 

In addition, the vice president should have the following skills and characteristics:

  • Proven experience positively changing the trajectory of an institution.
  • Change agent who has the energy and confidence to inspire the enrollment team and create a culture of enrollment management at the university.
  • Appreciation for people from diverse backgrounds, valuing diversity in the Holy Names community.
  • Excellent speaking, writing, and interpersonal communication skills with demonstrated ability to interact effectively and fluently with a diverse student population.
  • Life-long learner who understands best practices, demographic trends and the competitive landscape in higher education.
  • Proactive leader who fosters teamwork and mentors staff to fully develop their professional abilities.
  • Appreciation for a transformative college experience.
  • Ability to bring personalization to recruitment efforts through staff strengths and effective use of technology.
  • Strong contributor to an energetic cabinet whose discussion and action steps will bring success to Holy Names University.

The University

Holy Names University has been empowering and preparing a diverse student body for lives of leadership and service since 1868. It is an exciting time at Holy Names, as it builds upon its 150-year presence in Oakland and its commitment to social justice with a new strategic plan and new digital initiatives. The University is also focused on nurturing partnerships with businesses, organizations, and educational institutions that enhance students’ experiences and career opportunities. These efforts will bring ever greater opportunities to its students by actively engaging them in the realitities and responsibilities of global citizenship, while cultivating the skills they will need to be competitive in the global marketplace.

HNU believes in empowering all who join its campus community—especially those who are the first in their families to go to college—to fulfill their potential. U.S. News & World Report’s new Social Mobility Index ranked HNU 17th in the Regional Universities West category for private colleges.

U.S. News also ranks Holy Names University consistently in the top ten for student diversity in its region. Over 70% of the University’s students are from under-represented ethnic backgrounds in higher education and its student body represents 25 nations.

Faculty and staff at HNU do what it takes to give students the best opportunities for success in college and beyond. Class sizes are small, at an average size of 15 students, and HNU’s student to faculty ratio is 10:1. From one-on-one connections with faculty and each other, to the atmosphere of openness and inclusion, the HNU academic experience helps students find vision, purpose and direction in a place where individual identity can bloom.

Students can choose from 20 bachelor’s degree programs, four adult degree-completion programs, and eight master’s degree programs. HNU has a total enrollment of 966 which includes 629 undergraduate and 337 graduate students. 

Rooted in Catholic intellectual and spiritual traditions, the University was founded by the Sisters of the Holy Names of Jesus and Mary.  The Sisters’ core values have transcended time and continue to guide HNU: a deeply connected and committed community dedicated to fulfilling all human potential in order to make the world a better place.

For more information about Holy Names University, go to https://hnu.edu/.


Nestled in the Oakland Hills, Holy Names University’s idyllic, 60-acre campus offers stunning, panoramic views of Oakland, San Francisco, and the Bay. The wooded campus provides a tranquil study atmosphere and a safe haven for its students, as well as easy access to the countless opportunities for work, learning, and play that the Bay Area has to offer.  Oakland has more than 80 regional parks covering 60,000 acres, and parks immediately surrounding the campus offer opportunities for hiking, horseback riding, or bicycling. Also know as “The Town,” Oakland is one of the most diverse, hip, and original regions of the country. Within a few hours’ drive are Yosemite National Park, Lake Tahoe, Monterey Bay and Carmel, Wine Country, and other beloved Northern California destinations. 

To Apply

Napier Executive Search is assisting Holy Names University to identify candidates for the position of Vice President for Enrollment Management. To arrange for a confidential conversation or to nominate a candidate for this position, contact Laura Robinson at laura.robinson@napiersearch.com or Mary Napier at mary.napier@napiersearch.com. To apply, please send a resume, a detailed letter of interest, and names and contact information of professional references by email to hnu@napiersearch.com.  Credentials will be reviewed until the position is filled, but for assurance of full consideration, application materials should be submitted electronically by March 23. All applications and nominations will be considered confidential; references will be not be contacted without prior permission.

Holy Names University is an Equal Opportunity Employer. We welcome applications from the community, alumni and the general public. Members of underrepresented groups are encouraged to apply.