Elisabeth Haub School of Law at Pace University — Assistant Dean, Law External Affairs

The Elisabeth Haub School of Law at Pace University, located in White Plains, New York, is seeking an Assistant Dean for External Affairs. The Assistant Dean will be responsible for developing and executing a comprehensive external relations strategy that comprises communications, marketing, and government/community relations efforts for the Law School, with an eye toward further building its reputation and good will among the legal and academic communities, prospective students, alumni, employers, and community members. Reporting directly to the Dean, the Assistant Dean is a member of the Elisabeth Haub School of Law’s leadership team. The Assistant Dean for External Affairs will also work closely with the Director of Development on communications and messaging strategies for alumni relations.

Essential Functions:

  • Develop and implement a strategy and brand identity that promotes the Law School as a distinct school that is also an important part of Pace University.
  • Ensure that all of the Law School’s external and internal communication is consistent and effective in maintaining and strengthening the School’s brand identity.
  • Collaborate with assistant deans of admissions, career services, development, and student affairs to develop and implement marketing strategies that support institutional goals related to student recruitment, placement of graduating students, cultivation of alumni and donors, and engagement and retention of current students.
  • Develop and implement a media relations strategy to enhance the image and reputation of the Law School both locally and nationally.
  • Provide strategic direction and oversight for the Law School’s website and social media presence.
  • Oversee the editorial content, design, and production of the Law School’s alumni magazine.
  • Promote the law faculty’s scholarship through publications, the website, social media, special events, and other appropriate means.
  • Develop and implement a strategy to engage key stakeholders, including elected officials, board members, practicing attorneys, community groups, and non-profit entities in supporting the institutional goals and priorities of the Law School and Dean.
  • Work with the Director of Development to oversee communications strategies for the Board of Visitors, Law Leadership Dinner, and alumni reunions.
  • Supervise additional communications team members
  • Manage departmental budgets.

Applications are encouraged from people of color, individuals of varied sexual and affectional orientations, individuals who are differently-abled, veterans of the armed forces or national service, and anyone whose background and experience will contribute to the diversity of the law school. Pace is committed to achieving a completely equal opportunity in all aspects of University life.

Position Duties

  • Create, implement, and measure the success of a comprehensive marketing strategy that will enhance the law school’s image and position in the legal and academic communities.
  • Create and implement a branding strategy and style guide for the use of the Elisabeth Haub School of Law name and logo on all school materials, the website, campus signage and social media.
  • Create and oversee the implementation of a comprehensive communications plan designed to increase alumni participation in, and overall philanthropy to, the Law School.
  • Develop a strategic, research-based marketing plan that includes direct marketing, micro-targeting, social media, and online marketing platforms.
  • Implement a web marketing strategy, generate content, and oversee website design structure and navigation. Assist with search engine optimization and marketing, and utilizing analytical data to best market the website and the Law School.
  • Provide communications advice and assistance to the Law School Dean.
  • Create, manage, and supervise editorial content for online and print publications such as magazines, communications, web copy, social media, and advertisements.
  • Serve as a brand manager to ensure that all communications vehicles reflect the Law School image and identity, with an eye toward achieving the maximum return on investment for all publications and advertisements.
  • Supervise all staff in the marketing and communications departments.
  • Manage the development, marketing, and communications budgets.
  • Effectively enable staff so that they can take action on behalf of the Law School.
  • Oversee all public relations for the Law School, including serving as the spokesperson for the Law School, and overseeing the creation and distribution of press releases, the arrangement of interviews, and securing of media contacts.

Position Qualifications
Applicants must possess a graduate degree and at least 7 years of progressively responsible experience in marketing and/or communication. The successful applicant will be a detail-oriented, effective team leader, with excellent verbal and written communication skills. Applicants should also have skills, knowledge, and experience in the design and execution of marketing, communications, website, social media, and public relations activities. Additionally, applicants should have a past successful experience in creating presentations, interacting with the media, overseeing website design and production, and developing print and online materials and publications. Computer literacy in word processing and database management is also required. Knowledge of design software (InDesign or Photoshop) is a plus. Familiarity and/or experience with the legal profession is required, and knowledge of legal education, in particular, is a plus. Familiarity and/or experience with Development and Alumni Relations is also required.

Link to apply http://careers.pace.edu/postings/14424

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