Xavier University of Louisiana — Assistant Vice President of University Relations

Job Summary

The Office of University Relations serves as a strategic advisor to partners and units across campus, purposefully fulfilling partners’ goals and objectives, helping to increase knowledge, support fundraising efforts, engage students, alumni, faculty and staff and increase enrollment. The department proactively shapes the University’s brand and optimizes the University’s reputation internally and externally in a transparent manner. In words, in pictures, online and in the news media, the department shares the many stories of how Xavier and its community members are improving the human condition, for the purpose of advancing the University’s mission and recognition. The team specializes in brand management, advertising, strategic communication, community engagement, media relations, digital and social media strategy, website development, content strategy, print and online publications, and creative direction for videography and photography.

Position Summary

The Assistant Vice President serves in the critical role as a communications leader and marketing strategist for Xavier University of Louisiana. The position is responsible for overall communication and research-based messaging, as well as marketing and branding activity for the University. The position oversees all aspects of the development and dissemination of the University’s public messaging including branding, marketing, and advertising; public and media relations; publications and creative services; and digital and social media strategy in close collaboration with all University Relations professionals. This role is charged with completing the consolidation of all university communications and marketing efforts into one department. This includes media relations, student and alumni relations, academic affairs, advancement, university events, and crisis communications.

The Assistant Vice President works to set the overall annualized communications and marketing strategy of the institution. The Assistant Vice President analyzes and oversees University Relations’ overall structure and workflow by leading the day-to-day effort of prioritizing the team’s work to reduce duplication and ensure adequate time is dedicated to high impact and high value projects through the following duties and responsibilities: Perform duties and responsibilities with a high degree of accuracy and independence, while keeping the President’s office updated on unanticipated issues that may arise and recommending actions and solutions to such situations; and serve as the University’s lead brand manager with responsibility of positioning the University in the market, determining target audiences, and maintaining the University’s desired reputation; and utilize a research-based and highly analytical approach to identify key messages and audiences; and lead the University Relations team through concept, messaging, and development of campaigns that reinforce the University’s goals; and Build brand awareness and relationships with key stakeholders; and implement established best practices and enforce communications/marketing standards across all University units; and implement effective market research mechanisms and strengthen the use of analytical tools to better track the success and value of the University’s marketing efforts; and Communicate the University’s position and policies on a variety of issues to specific media and to various University stakeholders; and Demonstrate and inspire a team-building work environment, motivating staff and cultivating productive relationships across campus with a focus on innovation and collaboration; and Represent the University as necessary with regard to various initiatives and programs, as well as campus and community events.

Minimum Qualifications:

A bachelor’s degree is required, with specialized training preferred. A minimum of ten years of professional work experience in a leadership role for communication and/or branding and marketing is required. Equivalent combination of relevant education and experience may be substituted as appropriate.

Closing Date:

Open Until Filled

Special Instructions to Applicants:

Use the link listed to apply for any position at Xavier University of Louisiana: https://jobs.xula.edu . Applicants should attach online only the following: resume, cover letter and contact information for 3 references (other document)