Carnegie Mellon University — Senior Marketing Analyst – Marketing and Communications

Carnegie Mellon University (CMU) is a private, global research university that challenges the curious and passionate to deliver work that matters. Our world-class institution has distinctive areas of excellence and a culture marked by ambition and a deep, practical engagement with challenges facing society. We continue to produce hardworking alumni and draw faculty and staff eager to be a part of the university’s creative, dedicated and close-knit community. We place emphasis on practical problem solving, interdisciplinary learning, an ambitious spirit, and teamwork.

We are seeking a strategic and innovative Senior Marketing Analyst with proven excellence in statistical and analytical skills, to join our Marketing and Communications (M&C) division. In this newly created role, you will serve as an analytical authority and consultant, working seamlessly and collaboratively with partners across the M&C division and across campus, and manage research vendors as required. You will develop key performance indicators (KPIs) against established goals, and with the analysis of data, translate the information to provide strategic actionable recommendations and guide marketing and communications strategies to reach those goals in the areas of social media, websites, emails, visitor experience, marketing campaigns, news coverage, etc.

Reporting to the Senior Director, Marketing, you will use data to inform, optimize and improve our marketing and communications efforts for the university, CMU’s individual schools and colleges, key units such as undergraduate admission, and standalone integrated marketing campaigns.

Your core responsibilities will include:

  • Establish KPIs based on outlined goals for the division’s marketing and communications efforts and for other college/school, unit, or initiative as assigned;
  • Collect and lead the analysis of data to identify strategic actionable insights;
  • Develop dashboards to guide performance measurement;
  • Build and present reports that synthesizes relevant data, indicates progress via KPIs, evaluates the effectiveness of messaging, tactics, and overall campaigns to drive marketing strategy;
  • Guide audience strategy: increase understanding of audience insights – individuals and/or group characteristics and behaviors and aid in defining segmentation strategies by finding opportunities to increase awareness and engagement within audience segments;
  • Benchmark efforts against peer and aspirational institutions, as well as industry leaders;
  • Stay up to speed on trends and tools for data collection and analysis; and
  • Develop surveys as required to gather additional metrics needed for targeted efforts.
  • We are a team environment where outstanding communication and presentation skills, strong interpersonal skills, excellent organizational and time management skills are valued. Flexibility, excellence and passion are vital qualities within the Marketing & Communications division. Inclusion, collaboration and cultural sensitivities are valued competencies at CMU. You will be able to effectively interact with a varied population of internal and external partners at a high level of integrity, share our values, and support the mission of the university through your work.

You will demonstrate:

  • A confident, can-do attitude with strong problem-solving skills and exceptional attention to detail.
  • Strength in analytical thinking and an eye for business with a demonstrated ownership of data, embracing big picture objectives and follow through on details.
  • A proven understanding of data analysis with the aptitude to know what is significant and reliable data worth tracking, reviewing, and reporting on.
  • Capability to adeptly digest information with the ability to creatively and articulately propose innovative marketing and communications strategies based on data.
  • Ability to work independently in a fast-paced environment and successfully prioritize multiple projects simultaneously.

Qualifications:

  • Bachelor’s degree in marketing, advertising, communications, business administration or related quantitative field such as statistics or mathematics. A combination of education and relevant field experience from which comparable knowledge and skills have been acquired may be considered.
  • Minimum of 5-7 years related statistical and analytical experience; higher education preferred and/or demonstrated success leading the development of communication and marketing strategies in collaboration with individuals and groups across organizational lines preferred.
  • Google analytics certification, proven proficiency with Microsoft Office; Google Data Studio training completion preferred.
  • Experience using marketing analytics tools like TrackMaven, Brandwatch, Hootsuite, Google Analytics, Google Tag Manager required.
  • Familiarity and experience with Salesforce Marketing Cloud, Slate, or other email and CRM tools desired.
  • Ability to segment analytical findings and insights for varying audiences and programs; proficiency in survey development and result analysis desired.
  • Experience executing A/B testing, SEO, SEM desired.

TO APPLY visit: https://cmu.taleo.net/careersection/2/jobdetail.ftl?job=2014275

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