State University of New York at Oswego — Marketing Content Creator

The Office of Communications and Marketing at the State University of New York at Oswego invites applications to fill a full-time Marketing Content Creator position.

Posting Date: October 24, 2019

Review Date:  Review of applications will begin immediately and will continue until the position is filled. 

Benefit Information: The State University of New York provides an excellent benefit package.  For more information on benefits for full-time United University Professions (UUP) professional staff, visit: or

Date of Appointment:  As Soon As Possible

Description of Responsibilities:

The Marketing Content Creator produce high-quality content that advances key messages across a variety of platforms. Responsibilities include marketing copywriting, strategic message development and positioning and web content creation The Marketing Content Creator reports to the Director of Integrated Marketing and Content but will also engage with the Chief Communication Officer and all core function areas of the college’s Communications and Marketing team (Marketing/Digital Services, News & Media, Design and Print Services).

The Marketing Content Creator will also:

  • Write interesting and engaging content for a variety of audiences, with a focus on digital and web communications. May also include preparation of content for print materials, scripts for video messages, email marketing, social media ads/campaigns, and other digital and traditional marketing content as needed.
  • Help execute a social media strategy that helps promote SUNY Oswego as a premier institution, strengthen the university’s social media presence, and increase engagement with the university community. This includes content creation, repurposing and posting, managing the university’s social media content calendar, and measuring the performance of social media content and campaigns.
  • Strategically create new, compelling content to attract and incentivize new readers, audiences and students. Understand correlation between content and website performance (e.g., familiar with the impact of content development on Search Engine Optimization (SEO)).
  • Implement brand voice and an integrated marketing approach across all content.
  • Serve as an advocate for inclusive marketing practices and content

SUNY Oswego works continuously to create an inclusive environment which respects, embraces, and promotes cultural safety, belonging, civil discourse, cultural humility, and other values and goals outlined in SUNY Oswego’s Strategic Diversity and Inclusion Plan ( As such, the Marketing Content Creator will be expected to contribute to these efforts and possess communication and interpersonal skills necessary to engage effectively with an increasingly diverse community of students and colleagues.

Required Qualifications:

  • Bachelor’s degree in marketing, public relations, communications or related field  by time of appointment
  • Excellent written and oral communication skills.
  • Proven track record of writing engaging copy and content across all mediums.
  • Demonstrated ability to work in a team environment; a strong relationship builder who possesses the ability to mine and identify marketing opportunities.
  • Must be skilled as a writer with basic competency in multimedia and have the ability to tell stories through the use of various platforms, including social media, short- and long format writing, web and emerging media.
  • Ability to work evenings and weekends if necessary.

Preferred Qualifications:

  • Advanced knowledge and understanding of communications and marketing strategies to drive brand awareness, brand relevance, and positive reputation.
  • High level of creativity and the ability to use data-driven insights to strategize on the development of future content.
  • Experience creating a social media strategy, implementing social media campaigns and measuring success/impact. 
  • Professional development experience or community activities that reflect commitment to equity, diversity, and inclusion

To Apply:  Submit a cover letter addressing qualifications and commitment to diversity , curriculum vitae/resume, copy of unofficial transcript for required degree showing degree awarded and date conferred, and contact information for five professional references (only the three references listed in Interview Exchange can be contacted) to:

If you have any questions about the position, please e-mail:

Rose Throop, Search Committee Chair  

Files must be complete (all documents in the application instructions submitted) to be considered.  Official transcripts are required at time of appointment. Background checks will be conducted for finalists.

Visa sponsorship not available for this position.

Description of Department: The Office of Communications and Marketing supports the mission and goals of SUNY Oswego by building awareness (of people, place, and programs/facilities) among targeted audiences, and telling the story of SUNY Oswego through our students, faculty, staff and alumni to internal and external audiences. The office performs this communications and marketing work—in its effort to enhance Oswego’s reputation—through its four core functions: Digital Services; Marketing; News/Media; and Publications.  A staff of professionals serves colleagues all across campus in an integrated approach to deliver targeted marketing strategies and communication tactics, generate positive publicity in traditional and new media, develop website, digital and e-communication products, and/or produce engaging print communication. SUNY Oswego’s Office of Communications and Marketing has been recognized for its work, receiving awards from the Council for Advancement and Support of Education, Educational Digital Marketing, APEX, SUNY Council for University Advancement and other professional associations.

Description of SUNY Oswego: Founded in 1861, SUNY Oswego is a public comprehensive college located in Central New York on the beautiful shores of Lake Ontario, 45 minutes from Syracuse. Named one of “Top Up-and-Coming Schools” in U.S. News “America’s Best Colleges” in 2010, a Kiplinger’s “Best College Value” for 2015, and a “Best Northeastern College” by Princeton Review every year since the first edition in 2003, Oswego offers its 8000 undergraduate and graduate students preeminent academic programs in the arts and sciences, business, communications, and teacher education. The College’s success is built on providing students outstanding educational experiences with attention to a liberal arts and sciences foundation, practical applications, interdisciplinary approaches, independent scholarly and creative work, and skills for living in multicultural and global communities. The emphasis on faculty-mentored student research and creative projects is evidenced by Quest, a daylong symposium spotlighting original student research; a stipend program for students engaged in research and creative work; and the Global Laboratory, a STEM-based research abroad program at top-ranked universities around the world. SUNY Oswego is an unusually collegial and vibrant community and is in a time of wonderful opportunities with extensive facilities construction and renovation, a forward-looking strategic plan, and expanded outreach to regional, national, and international communities. 

Additional information about SUNY Oswego can be found at

Oswego is committed to enhancing its diversity. SUNY Oswego is an Affirmative Action/Equal Opportunity Employer and is actively engaged in recruiting, supporting, and fostering a diverse community of outstanding faculty, staff and students.  We encourage applications from qualified applicants regardless of race, color, national origin, religion, creed, age, disability, sex, gender identity or expression, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim SUNY status, or criminal conviction. Please see our full non-discrimination policy,

In accordance with USCIS regulations, successful applicants must be legally able to work in the United States per the Immigration Reform and Control Act of 1986. 

Requests for reasonable accommodations of a disability during the application and/or interview process should be made to the Human Resources Office by calling 315-312-2230 or emailing   

For Campus Safety information, please see the Annual Security and Fire Report (Clery):

SUNY Oswego is a smoke free/tobacco/e-cigarette free campus. Further policy details, including education and cessation resources, can be found at:

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation.  If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at