Ithaca College — Vice President for Marketing and Enrollment Strategy

Ithaca College, a private institution renowned for its undergraduate liberal arts curriculum and pre-professional and graduate programs, seeks an accomplished and visionary strategist and leader to serve in the critically important role of vice president for marketing and enrollment strategy. The vice president reports directly to college president Dr. Shirley M. Collado, providing leadership and fostering strategic collaborations that drive organizational effectiveness, innovation and long-range planning in support of the college’s vision, mission and values. The college is currently in the process of creating a transformational strategic plan and will launch implementation of Imagining Ithaca in fall 2019. For more information on Imagining Ithaca, see www.ithaca.edu/imagining-ithaca.

Ithaca College strives to be the standard-bearer for residential comprehensive colleges, fostering intellect, creativity and character in an active, student-centered learning community, making Ithaca a destination for work and life. Ithaca College stands apart nationally as one residential college that includes five schools – the School of Business, Roy H. Park School of Communications, School of Health Sciences and Human Performance, School of Humanities and Sciences and School of Music – that collectively offer more than 100 bachelors, master’s and doctoral degree programs to 6,200 undergraduates and 460 graduate students. Faculty and staff at the college take great pride in supporting the learning environment for students.

The inaugural vice president for marketing and enrollment strategy will oversee undergraduate and graduate admission, student financial services, analytics and institutional research, and institutional marketing, envisioning and advancing an innovative marketing strategy for the college that is integrally related to and stems from a trailblazing enrollment strategy, both of which will be informed by data and analytics. Serving as a strategic partner to Ithaca’s senior academic and administrative leadership, the vice president will fill a critical position and be a key leader in shaping the college’s future. In providing dynamic and bold leadership of both marketing and enrollment, the vice president will develop and implement a creative, aggressive and symbiotic plan that employs cutting-edge technology and embraces the best use of data to communicate institutional distinctiveness and advance Ithaca’s mission to attract an increasingly broad and diverse national and global cross-section of students.

The successful candidate will understand current and future national and global trends and bring vision, innovation, integrity, significant strategic and analytical capacity, exceptional communication skills and technological savvy. The new vice president will grasp the power of institutional and national research in informing Ithaca’s enrollment and marketing strategies and will bring experience harnessing the complex interplay between these two vital areas. In addition, the vice president will be a strong manager, leader and collaborator who is adept at implementing change and forging productive partnerships with senior leadership and others across the institution. A deep commitment to the values of diversity, equity and inclusion and a proven record of impact in these areas are essential. A bachelor’s degree is required; candidates with an earned advanced or terminal degree will have an advantage. Please visit www.wittkieffer.com for more information.

Inquiries, nominations and applications are invited. Review of applications has begun and will continue until the position is filled. Expressions of interest and application materials should be sent electronically via e-mail to Ithaca College’s consultants Robin Mamlet, Amy Crutchfield and Jessica Herrington at IC-MES@wittkieffer.com. The consultants can be reached by telephone through the desk of Leslie Donahue at 630-575-6178.

Ithaca College values diversity because it enriches our community and the myriad experiences that characterize an Ithaca College education. Diversity encompasses multiple dimensions including but not limited to race, cultfure, nationality, ethnicity, religion, ideas, beliefs, geographic origin, class, sexual orientation, gender, gender identity and expression, disability and age. We are dedicated to addressing current and past injustices and promoting excellence and equity. Ithaca College continually strives to build an inclusive and welcoming community of individuals with diverse talents and skills from a multitude of backgrounds who are committed to civility, mutual respect, social justice and the free and open exchange of ideas. We commit ourselves to change, growth and action that embrace diversity as an integral part of the educational experience and of the community we create.

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