Assumption College — Vice President of Enrollment Management

Assumption College, a Catholic institution sponsored by the Augustinians of the Assumption and rooted in the Catholic intellectual tradition, strives to form graduates known for critical intelligence, thoughtful citizenship and compassionate service. We pursue these ambitious goals through a curriculum grounded in the liberal arts and extending to the domain of professional studies. Enlivened by the Catholic affirmation of the harmony of faith and reason, we aim, by the pursuit of the truth, to transform the minds and hearts of students. Assumption favors diversity and ecumenically welcomes all who share its goals.

Assumption College Mission Statement

Assumption College, a private, Catholic college of 2,000 undergraduate students sponsored by the Augustinians of the Assumption located in Worcester, Massachusetts, New England’s second largest city, seeks a collaborative, data-driven, and results-oriented vice president of enrollment management. The vice president will provide inspiration and leadership in the enrollment division, consisting of enrollment management, admissions, athletics, graduate recruitment, and financial aid.  Reporting to the president, this experienced higher education professional will serve as a member of the Cabinet and oversee a full-time staff of fifty-one in both the enrollment and athletics divisions.  The vice president must have an understanding of the value of a liberal arts education in the 21st century and will be a key contributor in articulating Assumption’s academic mission that seeks to integrate the liberal arts and sciences with professional preparation. It is essential that the vice president have an appreciation for and commitment to the Catholic mission and identity of the College, which is grounded in the Catholic intellectual tradition, along with the ability to articulate this aspect of the mission clearly and unambiguously to prospective students.   The vice president will collaborate widely across campus on issues of recruitment, admission and retention. 

The Board of Trustees has committed additional resources to enrollment management by providing funding to redesign the College’s website and expand initiatives related to domestic and international recruitment.

Driven by the College’s current strategic plan, Light the Way 2020:  Building on Foundations of Excellence, several new academic programs on both the undergraduate and graduate level have been proposed that respond to current societal needs, while being consistent with the liberal arts focus of Assumption.  These programs, which include, Cybersecurity, Nursing, and Physician Assistant Studies, will attract students who currently do not have an interest in Assumption, thereby expanding the applicant pool.  Implementation of these new programs will be initiated upon receipt of the relevant accreditation approvals.  This provides the vice president of enrollment management an opportunity to assist in branding these programs as distinctive by articulating the integration of the liberal arts with the professional formation inherent in these programs.

An energetic and dynamic leader with a proven record of success, the vice president should understand regional, national, and international demographic trends, and contextually guide Assumption College’s approach to maximizing enrollment.   As the College’s strategic plan, Light the Way 2020: Building on Foundations of Excellence enters its final two years, the vice president will join with other members of the Cabinet and senior campus leaders in drafting a new strategic plan as Assumption furthers its mission of educating the whole student, preparing them for successful and productive lives.

Accountabilities:
The new vice president of enrollment management will be asked to work toward and accomplish the following. 

  • Articulate the liberal arts and Catholic mission of the College in a compelling and attractive way;
  • Support, with the Vice President for Institutional Advancement, the Chair of the Institutional Sustainability Committee of the Board of Trustees.
  • Work collaboratively with the President and Cabinet to develop and implement effective and realistic enrollment strategies;
  • Direct, plan and coordinate the college’s enrollment management strategic activities;
  • Develop and implement successful strategies and methods for oversight, coordination, and management of recruitment, admissions, athletics and financial aid;
  • Demonstrate and cultivate data-driven enrollment operations that result in sustained growth in overall enrollment, academic quality, and diversity of student populations;
  • Work with an understanding of and experience in marketing to effectively tell the stories and outcomes of Assumption College;
  • Show, thanks to experience, a deep facility with strategically awarding and optimizing institutional financial aid;
  • Demonstrate an understanding of various tuition pricing strategies;  
  • Develop and coordinate both annual and long-term enrollment management strategy; 
  • Ensure the conduct of ongoing and accurate analysis of actual enrollment results and trends;
  • Ensure fiscally responsible budget management for the enrollment and athletic divisions;
  • Support NCAA Division II athletics in facets of overall vision, staff supervision, budgetary and facilities management, with an understanding of the importance of athletics as part of the overall recruitment plan.
  • Provide leadership, mentorship and ongoing professional development of the staff in the offices of enrollment management, admissions, athletics, graduate recruitment and financial aid;
  • Work successfully with a team of collaborators, thanks to extensive management experience and a track record of decisive insights, with a style that is open, flexible, and respectful of alternative points of view;
  • Cultivate and maximize relationship management as a key element of recruitment and retention.
  • Develop collaborative, productive partnerships between internal departments, including faculty and administrators, as well as with key external constituents including alumni and guidance personnel;
  • Redeploy and engage the Enrollment Management Council, with members from across the campus, in the development of strategies to optimize student yield and strengthen campus-wide understanding of enrollment management tenets;
  • Work actively with faculty in admissions activities and on retention questions.

Qualifications:
In order to be successful, the new vice president of enrollment management will possess the following skills and qualifications.

  • Willingness to contribute actively to the mission of the College, with respect and appreciation for the Catholic and Assumptionist identity of the institution; capacity to communicate this same spirit to collaborators;
  • A deep appreciation for the ways in which liberal and professional education are complementary and an ability to communicate this effectively to prospective students and their families;  
  • Substantial professional experience in college admissions and financial aid at a senior level; experience at a Catholic, liberal arts institution is desirable;
  • Strong and effective collaborative leadership skills;
  • Demonstrated success as an innovator;
  • Articulate communicator and effective listener;
  • Proven record of success in expanding into new geographical markets and increasing both the number and quality of domestic and international enrollments;
  • Experience with recruitment of a variety of student populations including undergraduates, graduates, transfers, international students, and veterans;
  • An awareness of the regional and national demographics as they relate to the changing trends in ethnicity;
  • Understanding of enrollment management best practices, demographic trends and the broader higher education landscape;
  • Experience with and understanding of athletics and its role in the institution’s overall recruitment strategy;
  • Strong expertise in analyzing and interpreting complex and sophisticated data sets;
  • Results-oriented and focused on execution of agreed upon plans and initiatives;
  • The ability to build consensus through collaborative leadership and to act decisively when consensus is elusive;
  • Possessing abilities of a team player with exceptional moral values;
  • Willingness to be a visible presence within the campus community and at college events;
  • An advanced degree is strongly preferred; a bachelor’s degree is required.

About Assumption College:
Assumption College, founded in 1904, is a Catholic institution sponsored by the Augustinians of the Assumption and rooted in the Catholic intellectual tradition.  The College seeks to form graduates known for critical intelligence, thoughtful citizenship and compassionate service.  It supports a Campus Ministry Department, located in the recently constructed 8,800-square-foot Tinsley Campus Ministry Center, which sponsors a rich variety of faith-based programs, ranging from retreats to mission trips that contribute to the spiritual formation of the students.

Assumption offers nearly 2,000 undergraduate students study options in 41 majors and 48 minors. Students weave together their focused coursework around a strong Core Curriculum and through a curriculum grounded in the liberal arts and extending to the domain of professional studies. Primarily residential, 98% of graduates complete their degree in four years, 81% complete at least one internship, research or experiential learning opportunity; and students volunteer more than 121,000 hours locally and around the world.  Up to fifty Light the Way Scholarships are awarded annually to recognize students who positively impact the world in meaningful ways through service, innovation or volunteering.

At the graduate level, 400+ students participate in eleven graduate programs that include on campus, online and blended options.  In addition, Assumption offers three accelerated master’s degrees for undergraduate students in rehabilitation counseling, special education, and MBA.

On the 180-acre Worcester campus located in a quiet residential neighborhood, Assumption College opened the brand new Tsotsis Family Academic Center in 2017 housing the Business Studies department, Honors Program, the Assumption College Core Texts and Enduring Questions Program, the Center for Teaching Excellence and a proposed Center for the Study of Ethics, as well as a 400 seat performance hall. Additional facilities are in the planning stages to support a competitive Division II athletic program, as well as new academic programs in Nursing and Physician Assistant Studies.  

Assumption opened its own campus in Rome, Italy, in 2012, investing nearly $1 million in renovations.  Staffed by full-time Assumption faculty, the semester-long experience affords students the ability to explore the city as a “living classroom”.  The program has been ranked among the top ten study abroad programs offered by American colleges and universities and is a differentiator that is regularly listed as a key factor in a student’s decision to attend Assumption.  

Nearly 30% of the student population are student-athletes in one of Assumption’s 24 NCAA Division II teams.  Student-athletes are recruited both nationally and internationally.  Assumption Greyhounds play in the Northeast-10 Conference, recognized, academically, as the strongest in Division II, as well as for its athletic excellence.  New enhanced competitive club sports are being introduced in the next year, including, men’s swimming, women’s ice hockey and e-sports.  In addition to athletics, students also thrive in more than 60 student-run clubs and organizations.

While the majority of students come from New England, approximately one-third of the freshman class are from outside of New England. On average, 20 states are represented among the student-body, with a comparable number of countries represented.  The percentage of underrepresented populations has averaged 20% of the entering class in the last several years, which has resulted in a more diverse student body.  The College continues to enroll first generation students, which has been an important aspect of the mission since the College’s founding in 1904.  For the Fall 2018 entering class, the College received close to 4,200 applications, accepting 3,379 students. Assumption has received 568 deposits to date, which equates to a 16.7% yield rate.

The academic profile of the entering class is strong, consistent with previous years, with one-third of the students representing the highest ability levels.  The incoming class has an overall average GPA of 3.43 and an average SAT of 1170.

For more information about Assumption College, go to www.assumption.edu. 

Worcester, Massachusetts:
The city of Worcester is a robust, vibrant city that “combines the warmth of a small town with the convenience of a thriving city.”  Home to 10 universities and 35,000 college students, the second largest city in New England offers late-night diners, clubs, museums, concert venues, two professional sports teams, ethnic restaurants and theatres in Worcester’s vibrant downtown.  There are 53 parks, including the largest urban nature sanctuary in New England and the Olmstead-designed Elm Park.  The Worcester Art Museum consists of 36 galleries and 5,000 years of art.  The Hanover Theater for the Performing Arts features a wide variety of first-rate performances including an annual Broadway series and concerts by leading artists. The winter outdoors person can access 22 ski trails at nearby Wachusett Mountain.  An admirable mix of old and new residences, Worcester offers housing options and an overall cost of living that are more scaled to a mid-size city. In addition to the strong higher education presence, there is a robust and thriving hospital and health-care industry, as well as a rising biotech industry that has helped to fuel the renaissance of the area. 

Worcester is not technically the geographic center of New England, but it feels that way.  Boston, Providence, Hartford, Springfield, and even New York City are within a short drive of Worcester, which is at the crossroads of several major routes, including the Massachusetts Turnpike 90; interstates 190, 290 and 395; and Routes 9 and 146. Amtrak and MBTA rail services are available at the beautifully renovated Union Station to offer an alternative mode of transportation. Those flying to Worcester can choose Worcester Regional Airport (with daily flights from New York City, Philadelphia, Orlando and Ft. Lauderdale), Boston’s Logan, Providence’s TF Green Airport, or Bradley International Airport in CT. For sports enthusiasts, Fenway Park, Gillette Stadium, TD (Boston) Garden, and Basketball Hall of Fame are all within 50 miles.  Cape Cod and Killington Ski Resort are less than 200 miles away.

To Apply:
Napier Executive Search is assisting Assumption College with this search for a vice president of enrollment management. If you wish to have a confidential conversation about this opportunity or submit nominations, please contact: Mary Napier, mary.napier@napiersearch.com  or Laura Robinson, laura.robinson@napiersearch.com:  To apply, please send a resume, a detailed letter of interest, and contact information for three professional references by email to:  assumption@napiersearch.com.  For assurance of full consideration, please submit application materials no later than June 21.  Applications will be reviewed until the position is filled.  All applications and nominations will be considered confidential and notice will be given before references are contacted.  The vice president of enrollment management is expected to start late summer 2018.

Assumption College, a Catholic liberal arts and professional studies college, was founded in 1904 by its sponsoring religious community, the Augustinians of the Assumption.  Assumption College is part of Higher Education Consortium of Central Massachusetts (HECCMA) and an EOE employer.  Assumption favors diversity and ecumenically welcomes all who share its goals.  Applicants from underrepresented racial and ethnic backgrounds are strongly encouraged to apply.

Related: