Yale University — AYA Communications & Marketing Director

Yale University offers exciting opportunities for achievement and growth in New Haven, Connecticut. Conveniently located between Boston and New York, New Haven is the creative capital of Connecticut with cultural resources that include three major museums, a critically-acclaimed repertory theater, state-of-the-art concert hall, and world-renowned schools of Architecture, Art, Drama, and Music.

General Purpose: Association of Yale Alumni (AYA) is responsible for university-wide alumni relations programs and for providing events, initiatives, and other opportunities to strengthen alumni relationships with Yale. Reporting to the Deputy Executive Director, the AYA Communications and Marketing Director will design and implement an integrated marketing and communications strategy to promote AYA, its programs, and affiliated alumni groups to worldwide Yale family (165,000 alumni) and campus community.

  • Develop framework and brand voice for AYA strategic communications across multiple platforms (print, web, social, video) consistent with Yale messaging. Identify new and innovative content delivery opportunities; create strategies to maximize effectiveness of existing channels.
  • Create and manage outreach plans for signature programs, such as AYA Assembly, Yale Day of Service, and alumni online services, using multiple formats (email, article, social media, newsletter, brochure). Manage key communications for Executive Director, including content development and delivery methodology. Solicit and curate alumni-written content; package for distribution through AYA or university channels.
  • Collaborate with Public Affairs & Communications, Development, President’s office, and other campus communicators to leverage their expertise and to promote university messages and content of interest to alumni and friends.
  • Provide guidance and best practices to AYA staff on communications, including email marketing, social media, analytics, and style guides. Collaborate and coordinate with graduate & professional school alumni relations colleagues regarding all-alumni communications.
  • Create metrics for AYA marketing activities. In consultation with senior management, develop goals based on these metrics and strategies to meet them; monitor and report on outcomes.
  • Manage AYA’s relationships with internal and external vendors for graphic design, specialized content, etc. Develop roster of preferred vendors and resources.
  • Shepherd implementation of visual identity guidelines for volunteer-led alumni organizations, such as regional Yale clubs, Yale College classes, & shared interest groups.
  • Participate in and staff AYA activities such as Yale College reunions and Assembly, including evenings and weekends as necessary.

Required Education and Experience: Bachelor’s degree in English, Journalism, Communications or related field and five years of experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.

Qualifications:

  • Superb verbal and written communications skills; proven ability to think analytically and articulate ideas in various communication formats. Skilled editor across multiple media, including articles, email, websites, and social media channels.
  • Excellent interpersonal and organizational skills. Ability to work independently and collaboratively as needed. Ability to build productive working relationships with staff and volunteers to achieve common goals and contribute to AYA’s mission.
  • Appreciation and respect for diversity and ability to communicate with diverse audiences (age, gender, nationality, race/ethnicity, profession, geography, etc.). Ability to handle confidential and sensitive information appropriately.
  • Ability to prioritize and meet multiple, competing responsibilities. Demonstrated success is developing and managing multiple projects and deadlines from conception to completion with exceptional attention to detail.
  • Ability to work successfully and creatively in a fast-paced and changing environment while maintaining composure and a sense of humor. Willingness to learn new tools and stay abreast of marketing trends.
  • Preferred Education, Experience and Skills: Experience in higher education, nonprofits, alumni relations, public relations, or related field. Experience leading communications/marketing plans, organizational positioning, or strategic planning. Proficient with Adobe Creative Suite, Drupal or other web CMS, email messaging systems, and CRM platforms. Experience using social media for business applications.

Application: For more information and immediate consideration, please apply online at http://bit.ly/2v6uKXg. Please be sure to reference this website when applying for this position.

We invite you to discover the excitement, diversity, rewards and excellence of a career at Yale University. One of the country’s great workplaces, Yale University offers exciting opportunities for meaningful accomplishment and true growth. Our benefits package is among the best anywhere, with a wide variety of insurance choices, liberal paid time off, fantastic family and educational benefits, a variety of retirement benefits, extensive recreational facilities, and much more.

Yale University considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression.

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