Is Tuition at Private Black Colleges Too Low?
Filed in Research & Studies on May 2, 2016
A new study finds that private historically Black colleges and universities may have set tuition prices too low in an effort to increase enrollments. The authors of the article, Gregory N. Price, a professor of economics at Morehouse College in Atlanta and Willis Sheftall, a professor emeritus of economics at Morehouse College, argue that higher tuition for those that can afford it would provide more financial aid for those who can’t afford it. Those from higher income families would generally be able to afford higher tuition rates and this would enable these private colleges to admit more students from low-income families who otherwise not be able to attend.
Dr. Price is a graduate of Morehouse College and earned a master’s degree and a Ph.D. in economics from the University of Wisconsin-Milwaukee. Dr. Shetfall was the Charles E. Merrill Professor of Economics and served as senior vice president for academic affairs. At one point, he was acting president of Morehouse College.
The article, “The Price Elasticity of Freshman Enrollment Demand at a Historically Black College for Males: Implications for the Design of Tuition and Financial Aid Pricing Schemes that Maximize Black Male College Access,” was published in the Journal of Negro Education. It may be accessed here.