College With a High Percentage of Black Enrollments Offers One Week Free Trial to Prospective Students

Chatfield College is a small, two-year institution in St. Martin, Ohio, that is affiliated with the Roman Catholic Church. The college has just opened a new satellite campus in downtown Cincinnati. The student body at the main Chatfield campus is 32 percent black and the Cincinnati campus may have an even higher percentage of black students.

The college developed a unique marketing tool to get its new campus off the ground. Prospective students were offered one week of college absolutely free of any charges. Students could sample as many classes as they wished during the trial period.

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