Historically Black University Offers New Degree Program in Motor Sports Management

NASCAR stock car racing was founded in the South and for most of its history both its fans and its employees have been predominantly white. None of the current drivers on the NASCAR Nextel Cup circuit are black and very few members of the pit crews are African Americans. Hardly any of the sport’s administrators, car owners, marketing representatives, or support personnel are black.

Now Winston-Salem State University, the historically black educational institution in North Carolina, is teaming up with NASCAR to bring more blacks into management positions in motor sports. The university has received approval from the University of North Carolina board of governors to establish a bachelor’s degree program in motor sports management. Students who major in the subject will take courses in facility management, marketing, risk management, legal issues, sponsorships and endorsements, and organizational management. Students who major in this degree program will be eligible for internship programs with the NASCAR organization.