Bowie State University Debuts Online Game to Recruit Students

Bowie State University, the historically black educational institution in Maryland, has debuted an online, interactive game geared to attract prospective students. The game, “R U Ready?” targets middle school and early high school students and encourages them to start making the right choices to prepare themselves for college.

Players are presented with a series of life scenarios in which they must make the right decisions in order to move on. Along the way they learn about Bowie State and all the university has to offer.

As an incentive to get students to play the game, players can download ringtones for their cell phones and wallpapers for their desktops. In addition, players have a chance to win $25 iTunes gift cards.

Readers who would like to see this online marketing effort can click here.

Copyright © 2009. The Journal of Blacks in Higher Education. All rights reserved.