Two Flagship State Universities Look to Increase Black Enrollments

The University of Arkansas has launched a $300,000 advertising campaign to recruit black students. The campaign will involve print, radio, and television advertisements. This past academic year there were 982 black students at the Fayetteville campus, about 5.5 percent of the nearly 18,000-member student body. Blacks make up about 16 percent of the population in Arkansas.

Indiana University has embarked on a plan to double the number of black students on campus over the next seven years. Blacks now make up about 4 percent of the 37,000 students at the Bloomington campus. Blacks are about 8 percent of the population in Indiana. Money will be budgeted to increase black student recruitment efforts and to expand the admissions office staff.

Copyright © 2006. The Journal of Blacks in Higher Education. All rights reserved.