Victoria’s Secret Enters Merchandising Pact With Five Black Universities

Victoria’s Secret, the highly successful lingerie and women’s apparel retail operation, began its Pink Collegiate Collection last summer. The retailer offers a wide selection of merchandise that includes the logos of 30 colleges and universities.

Now, for the first time, five historically black colleges and universities have become part of the Victoria’s Secret Pink Collegiate Collection. The five participating institutions are Florida A&M University, Howard University, Hampton University, North Carolina A&T State University, and Southern University.

To promote its new merchandising agreement with the HBCUs, Victoria’s Secret is sponsoring a competition between the five schools. Online and in-store sales of each school’s Victoria Secret’s merchandise will be tracked over a four-week period. The school with the highest total will be visited by Victoria’s Secret models and the Pink Band this spring.