Business Students at Historically Black Florida A&M Win National Competition

Students at the School of Business and Industry at historically black Florida A&M University took first-place honors at the recent National Team Selling Competition held at Indiana University. The FAMU team competed against students from 15 other universities. The students were given information about a fictional company that sold chocolate bars. The students had to produce a plan to market the company’s product, taking into account costs, inventory, distribution, etc.

Roscoe Hightower Jr., associate professor of marketing at the FAMU business school, was the faculty adviser to the student team. He reports that his team was the only one in the competition to produce a complete solution to the fictional company’s business obstacles. Dr. Hightower holds bachelor’s and master’s degrees from FAMU and a Ph.D. in marketing from Florida State University.