The Rebranding of Historically Black Central State University

This fall, historically black Central State University in Wilberforce, Ohio, has launched a rebranding campaign in an effort to attract more students to the university. A new slogan, “Change Is Central,” and a new logo were developed by Carnegie Communications of Massachusetts. The new slogan replaces the old motto, “Where Dreams Become Careers.”

The consulting firm interviewed more than 1,000 Central State students, prospective students, and those who considered Central State before enrolling elsewhere before coming up with the new marketing plan.