More Than 650 Colleges Sell Socially Conscious T-Shirts From Africa

Today more than 650 college stores across the nation are selling T-shirts from Edun-Live, an offshoot of a socially conscious clothing line based in Ireland. The company was founded by rock star Bono and his wife, Ali Hewson. The college distribution network was founded at Miami University in Ohio.

The shirts are made from African-grown cotton and sewn in Africa for export to the United States. Colleges and universities can then imprint their own logos on the shirts for sale at their stores. The goal of the project is to promote economic development in sub-Saharan Africa.