New Cable TV Network to Showcase Black College Sports

Atlanta-based C3 Media has announced plans to start the HBCU Network on cable television. The new network is negotiating with ESPN and other cable outlets for programming alliances to showcase athletic events involving black colleges and universities. The network will also televise educational, entertainment, and lifestyle programming. Curtis Symonds, a former executive at Black Entertainment Television, is the CEO of the new venture.

The new network hopes to debut in the summer of 2011 into about 10 million American households.